Adam Smith of GroupM gave a few pointers yesterday as to the shape of 2009 at an M&M Briefing at the Century Club, with GroupM “desperate” for Kangaroo to launch.Speaking at an afternoon briefing entitled ‘Advertising and Recession’, Smith went on to say that his organisation’s buyers would buy Kangaroo “three times over”. Smith attributed… Continue reading GroupM are “desperate” for Kangaroo
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Culture secretary Andy Burnham has said he will not rule out top-slicing the licence fee to secure the future of Channel 4.Speaking at a Voice of the Listener and Viewer event in Parliament, Burnham said that although this option is a last resort, it would not be ruled out.“There is real potential in examining several… Continue reading Culture secretary will not rule out top-slicing licence fee
WPP’s chief executive Sir Martin Sorrell warns of possible job cuts in the group’s key markets, including the UK.Speaking at the UBS Global Media and Communications Conference, Sorrell predicted a bleak forecast for 2009, confirming once again that jobs in Western markets will be axed as group revenue shifts towards emerging markets.Sorrell said: “In the… Continue reading Sorrell predicts WPP job losses in 2009
More than one in 10 (11%) young adults age 18-34 in the US now watches TV online at least once a week, and these internet-TV watchers also spend an extra hour each day with media compared with their same-age counterparts, according to new data from Knowledge Networks. Specifically, the 18-to-34 ‘leading-edge media group’ – defined… Continue reading Watching online TV growing in popularity in US
Merrill Lynch has lowered its global ad forecast to 0.4% growth this year, with a fall of 1.6% expected in 2009. The financial services firm previously forecast growth of 1.9% and 1.2% in 2008 and 2009 respectively. Merrill Lynch has also lowered its US advertising forecast, with a fall of 4.2% expected this year and… Continue reading Merrill Lynch lowers global ad forecast
ITV1’s live coverage of the UEFA Champions League match only managed to pull in 3.3 million average viewers between 7.30pm and 10pm last night.Around 4.2 million peak viewers tuned in during the second half of the game to see Chelsea beat CFR Cluj 2-1, securing a 14.6% average audience share for the commercial broadcaster.Meanwhile, BBC… Continue reading ITV’s football coverage loses out to Survivors
Almost a third (31.7%) of the UK’s adult population claim to have listened to the radio via the internet, while 7.2 million have downloaded a podcast, according to new RAJAR figures.The survey, conducted in October by Ipsos MORI, also found that the majority of internet radio listening takes place at home (89%) while one in… Continue reading Almost a third of UK adults listen to radio via the internet
The BBC is considering plans to put one or more of its digital radio stations onto the Digital One national network in a bid to boost the struggling service.BBC Asian Network is one of the stations that is thought to be in line for filling up some of the vacant capacity on the commercial digital… Continue reading BBC may put stations on Digital One network
News International has revamped its mobile sites for The Sun, The Times and the News of the World.Thesun.mobi will feature a new facility allowing users to access, rate and send The Sun stories, as well as more graphics.The site will also have a new focus on interactivity in its news, sports and showbiz sections –… Continue reading News International relaunches mobile sites
A new ITV survey into changing TV habits saw 40% of respondents claim to watch TV on a computer, laptop or handheld device.Some 33% of respondents to the GfK survey said they will be staying in and watching more TV this Christmas.In terms of where people watch TV, the living room came out on top… Continue reading 40% of online adults watching TV on a computer