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Most of the panel were in favour of self-regulation. Dominic Allon, industry leader, Agency at Google, said: “Regulation is a really important area. Google’s philosophy is that competition is the best way to protect the consumer and drive competition.“In ’09 the Digital Media Group will put forward credible proposals allowing the industry to sustain self-regulation.”Allon… Continue reading ‘Future of Online’ seminar looks at regulation

Future Publishing has reported a 9% rise in adjusted operating profit and a 3% boost in advertising in its preliminary results for the year, bucking the current downward trend.The publishing group said that advertising bookings in the three months to December were at 95% of their level in the same period last year.Future said it… Continue reading Future Publishing reports profits increase

Ben Mein, director of web analytics at Nielsen Online, looks at how a solid understanding of web analytics and its metrics can be the key link to understanding how a business can maximise return on investment…If the current financial squeeze gets even tighter senior digital managers are likely to place a greater focus on return… Continue reading Web analytics

The 2009 Newspaper Awards has added a new category to reward advertising and marketing agencies that use newspapers as a central part of their media campaigns.The creative award, named ‘Campaign of the Year’, will go to the agency who has used newspapers the “most creatively and successfully to promote a product or service”.Gary Cullum, director… Continue reading Creative category launched for 2009 Newspaper Awards

Johnson, a panelist at today’s MediaTel Group ‘Future of Online’ seminar sponsored by Nielsen Online, said: “[Social networking] is new. It’s the fastest growing area but we’re still small. We don’t yet truly understand how people interact with social networks.”He added: “Our advertising is about engaging with what people are doing on Facebook… we still… Continue reading Understanding social networking interaction is vital for brands

Online advertising can provide the solution in the current economic climate, according to speakers at the ‘IAB engage for finance’ conference in London this morning.The general opinion at the IAB’s event was that online should be at the core of every marketing campaign as it is still growing and accountable, despite the recent advertising downturn.Speaking… Continue reading IAB engage for finance: “Online provides the solution”

On the panel at the Nielsen Online sponsored event was Trevor Johnson, planning and strategy, EMEA at Facebook, who said that as the online industry is in a better position to show a return than other media, the looming recession is a good time for it to show its strengths.In broad agreement was fellow panelist… Continue reading Financial crisis “a great opportunity for online”

TV, Internet and Mobile usage in the US has continued to increase, according to Nielsen’s ‘A2/M2 Three Screen Report’. As of the third quarter this year, the average person in the US watched approximately 142 hours of TV in one month, while the average time a US home used a TV set during 2007-08 is… Continue reading TV usage in the US reaches an all-time high

From Q2 to Q3 2008, the number of Britons using mobile internet increased by 25% (from 5.8 to 7.3 million) compared to 3% for PC-based internet (34.3 to 35.3 million Britons), new research has found. The Nielsen Online research, Mobile Media View, examines how mobile internet is growing, the age of consumers using it and… Continue reading Increase in Britons using mobile internet

The X Factor kept hold of its weekend top spot with over 12 million peak viewers, despite the publicity surrounding John Sergeant’s exit from Strictly Come Dancing last week.More than 10.6 million average viewers tuned in to see the Take That X Factor special on Saturday between 7.25pm and 8.55pm, securing ITV with a 43%… Continue reading The X Factor retains its weekend crown