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The idea of digital as a different way of working was discussed by the panel of Nick Manning (Ebiquity), Mark Read (WPP), Paul Phillips (AAR), Greg Grimmer (Hurrell Dawson Moseley and Grimmer) and Nigel Morris (Isobar) at this morning’s ‘Future of the Media Agency’ seminar.The panel picked up on a generational aspect to the digital… Continue reading Agency Seminar: Digital Immigrants v Digital Natives

Channel 4 is launching targeted advertising via one of the UK’s main IPTV services, Inuk.A deal between Packet Vision, an IPTV ad technology provider, Channel 4 and Inuk Networks’ Freewire IPTV service means that targeted ads will be carried around Channel 4 content on the IPTV network, according to a report on Brand Republic.The Freewire… Continue reading Channel 4 Launches IPTV Targeted Advertising

ITV1’s new drama Wired pulled in over 5 million peak viewers, with an average 21.3% audience share, last night.The first in the new high-finance drama series, with Jodie Whittaker and Charlie Brooks, secured a decent average audience of 4.8 million viewers between 9pm and 10pm.At the same time, BBC One’s Crimewatch banked 4.1 million average… Continue reading Wired Attracts Over 5 Million Viewers

Kevin Murphy, joint managing director, Zed Media, discusses how the deepening financial crisis could affect both businesses and individuals in the media industry…I was recently at a networking event, which as always provided fascinating insights as to the state of the wider media industry. Usually people begin conversations in a more guarded and PR friendly… Continue reading A Time For Confidence And Consideration

JCDecaux is not going to buy News Corporation’s outdoor advertising business, News Outdoor Group, due to the current “market conditions”.JCDecaux and News Corp released a joint statement saying they have ended talks of a deal, after a month of discussions.The statement said: “Both companies recognise that economic and capital market conditions have made it increasingly… Continue reading JCDecaux And News Corp End Sale Talks

The BBC has signed licence agreements with three companies to make iPlayer downloads available to mobile phone users.The BBC has licensed digital rights management software, allowing it to create and distribute content in the Open Mobile Alliance DRM 2 format as well as ensuring content will only stay on mobiles for a set 30-day period.According… Continue reading BBC Plans To Extend Mobile iPlayer Downloads

Bauer Media has appointed Pete Simmons as programme director at Magic 105.4.Simmons has been the network programme director, GCap Media, responsible for group programming in London and coordinating production with other One network stations.Simmons said: “I am hugely excited to be joining Magic 105.4, London’s number one commercial radio station, and working with the Magic… Continue reading Magic 105.4 Appoints New Programme Director

Sky+ is set to launch its new HD advert at Clear Channel’s banner site in Hammersmith until October 19.Sky is the first advertiser to book the giant advertising site, which targets traffic between Heathrow Airport and Central London.The 30m by 8m Hammersmith Apollo banner, which sits beside the elevated section of the A4 at the… Continue reading Sky+ Advertise At Clear Channel’s New Banner Site

Talks have collapsed between JCDecaux and News Corporation over a $1 billion (£750 million) deal which would have seen the outdoor giant merge with News Corp’s outdoor business, News Outdoor Group (see JCDecaux And News Corp In Talks To Create World’s Largest Outdoor Firm). The deal would have created the world’s largest outdoor company, overtaking… Continue reading JCDecaux And News Corp End Ad Discussions

In September, a forecast from PricewaterhouseCoopers predicted that although UK online adspend will post double digit growth this year, it is likely to fall as the economic downturn takes effect. Citing Advertising Association data, PwC said that total UK online ad spend growth will slow to about 20% in 2008 – a slowdown of 18… Continue reading INSIGHTanalysis: Media Healthcheck – September 2008