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The X Factor attracted more than 10.4 million viewers to ITV1 on Saturday night, dominating the weekend viewing figures once again.The swing night special, which saw Scott get booted off the show, pulled in over 9.6 million average viewers with a 39.6% audience share between 7.45pm and 9.25pm.The X Factor‘s BBC One rival, Strictly Come… Continue reading The X Factor Triumphs With Over 10.4m Viewers

Trinity Mirror is launching 11 regional mobile news sites by the end of the year, offering advertisers formats such as sponsorship and banner ads.The sites, which will follow last week’s launch of the Birmingham Post‘s mobile service, will provide free content and be financed through long-term sponsorship deals and banner ads.Sponsorship of the mobile sites… Continue reading Trinity Mirror To Launch 11 Regional Mobile Sites

Ofcom has deemed as inappropriate BSkyB’s campaign to get viewers to lobby Virgin Media not to “drop” the Sky Channels.BSkyB aired a number of controversial promotions in February and March 2007, urging customers to put pressure on Virgin Media during negotiations over the carriage of certain Sky channels on the Virgin Media platform.The on-air promotion… Continue reading Ofcom Criticises Sky For Its Virgin Media Campaign

The Financial Times is launching a forums feature on the Alphaville section of its website to allow finance professionals to start their own discussions.The new user generated content element, called the Long Room, lets users start their own debates, known as ‘tables’, and comment on existing conversations and upload documents, video and images.Rob Grimshaw, the… Continue reading FT Website Gets New Forums Feature

The Digital Radio Development Bureau has appointed the BBC’s Tim Davie as vice-chairman.Davie is set to succeed Jenny Abramsky in the role, who was also his predecessor at the BBC as director of audio and music.His appointment comes just weeks after Channel 4 abandoned plans for its second national digital radio multiplex (see Channel 4… Continue reading DRDB Appoints New Vice-Chairman

Newsquest has reported a 23.6% year on year fall in its ad revenue in Q3.The regional publisher has also revealed a 29.1% year on year decline in its classified ad revenue, due to dips in real estate ads, employment ads and car ads.Newsquest operates 300 newspaper titles in the UK, including Scotland’s Sunday Herald and… Continue reading Newsquest Ad Revenue Falls By 24%

Channel five’s coverage of the Live UEFA Cup Football proved to be a winner last night, attracting a peak of over 2.4 million viewers.The channel raced ahead of its rivals ITV1, Channel 4 and BBC Two during the 9pm to 10pm peak time slot, as viewers tuned it to see Aston Villa beat Ajax 2-1,… Continue reading Channel Five’s UEFA Cup Proves To Be A Winner

The social-network aimed at professionals, LinkedIn, is launching a network aimed at business-to-business market researchers.So far, the LinkedIn Research Network has partnered with six market research firms to conduct targeted B2B primary research among its network of around 30 million professionals worldwide.Dan Shapero, director of business services for the LinkedIn Research Network, said that involvement… Continue reading LinkedIn To Launch B-2-B Research Network

UK online ad display spend was down 5.28% for Q2 2008, according to new figures from Nielsen.Recent figures IAB/PricewaterhouseCoopers found that total internet display advertising spend rose 16.3% year-on-year to £333.8 million for the first half of 2008.The Nielsen figure seems to contradict the received wisdom that online adspend can weather the storm caused by… Continue reading Online Display Adspend Down 5.28% For Q2 2008

Country Homes & Interiors is introducing a new look intended to boost its upmarket feel.Giving more focus to a relaxed country lifestyle, the magazine also has a new logo and refreshed fonts. Features have also been give bigger photographs.Other key developments in the new look include: More pages dedicated to decorating, ideas, trends and news… Continue reading New Look For Country Homes & Interiors Magazine