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John Myers, outgoing chief executive of GMG Radio, has said that the future of DAB radio will be decided over the next six months.Myers, who yesterday announced that he will be stepping down from his role at GMG next year (see “Radio is going to become more and more brand led, and there is going… Continue reading Outgoing GMG Chief Says DAB Faces Critical Six Months

Bauer Media has signed an agreement with Maxifier to improve the effectiveness of its online offering and advertising campaigns.Bauer Media’s digital campaigns will now be monitored in real time, with results and information collated into one central portal.The Maxifier technology allows Bauer Media to optimise advertising campaigns by highlighting websites and areas within sites of… Continue reading Bauer Media Signs Maxifier Deal

UK online ad display spend was down 5.28% for Q2 2008, according to new figures from Nielsen. Recent figures IAB/PricewaterhouseCoopers found that total internet display advertising spend rose 16.3% year-on-year to £333.8 million for the first half of 2008 (see Internet Advertising Spend Up 21%). The Nielsen figure seems to contradict the received wisdom that… Continue reading Online Display Adspend Down 5.28% For Q2 2008

WPP has extended its $1.9 billion offer for market research firm TNS until 29 October. Shareholders accounting for almost 92% of TNS stock accepted the offer as of 3pm yesterday, however WPP is now giving more TNS shareholders the opportunity to accept the deal, reported Brand Republic. WPP has also announced that it will move… Continue reading WPP Extends TNS Takeover Offer

New research has found that there is a large US audience of young, influential, engaged viewers who watch a great deal of long-form online video and pay attention to the brand messages delivered to them in online video environments. The study, conducted by Forrester Consulting on behalf of Veoh Networks, found that Engaged Viewers (viewers… Continue reading Large Number Of Engaged Viewers Watching Long-Form Online Video

John Myers, chief executive of GMG Radio, is stepping down in 2009 to be succeeded by his current deputy Stuart Taylor.Taylor is the former commercial director of GMG’s sister company Guardian News & Media. He moved to the radio group last year and was appointed deputy executive in March. He is expected to take on… Continue reading GMG Radio Chief To Step Down

Three National Newspaper websites have passed the 20 million unique user mark, according to the latest data released by ABCe. September proved to be another fruitful month for the nationals’ online presence with five of the seven sites audited showing an increase in traffic.Guardian.co.uk continues to come out ahead of its rivals, with yet another… Continue reading ABCe: Three National Newspaper Sites Pass 20m Unique Users

BSkyB is set to miss its target of 10 million subscribers by 2010, according to an analyst’s report published today.The Collins Stewart report says that subscriber growth will stall, leaving BSkyB with 9.4 million subscribers by the end of 2010.It said: “We believe BSkyB faces greater threats to its business model than ever before. Recession,… Continue reading BSkyB Could Miss 10m Subscribers Target

WPP has extended its $1.9 billion offer for market research firm TNS until 29 October.Shareholders accounting for almost 92% of TNS stock accepted the offer as of 3pm yesterday, however WPP is now giving more TNS shareholders the opportunity to accept the deal, reported Brand Republic.WPP has also announced that it will move to delist… Continue reading WPP Extends TNS Takeover Offer

Dominic Eames has joined Virgin Media as its first portal editorial director, in a role created to help drive Virgin Media’s portal content strategy and lead publishing activities.Eames joins Virgin Media after eight years with Channel 4 New Media. As editor, Online, Eames was responsible for content across Channel4.com and successfully took programming, including Big… Continue reading Virgin Media Makes New Appointment