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UBS media analyst Michael Morris has forecast US advertising spending of $172 billion in 2009, down from $183 billion in 2008. Overall, TV ad spending is expected to drop 8% to $44 billion from 2008. Local TV stations, in particular, will be getting the brunt of the drop said Morris – down 12% to $26… Continue reading US Adspend To Reach $172bn In 2009

More than nine million US households are not ready for the upcoming transition to all-digital broadcasting and would be unable to receive any television programming at all if the transition occurred today, according to new research from The Nielsen Company. Another 12.6 million households have at least one television set that will no longer work… Continue reading Over 9m US Households Not Ready For Digital Switchover

Discovery Communications is launching a new channel brand in the UK following its purchase of a Freeview slot in a competitive auction. The broadcaster, which owns channels such as The Discovery Channel and Discovery Science, will offer the channel free of charge, in a move away from its pay-TV model. It is expected that the… Continue reading Discovery Launching New Channel On Freeview

Google saw a year on year revenue increase of 31% in the third quarter, to $5.5 billion, despite the current economic downturn. Third-quarter profit was also up, by around 26% to $1.35 billion, or $4.24 a share. Google.com grew 34% to 2.7 billion, driven by steady traffic growth. AdSense rose 15% to 1.7 billion. Global… Continue reading Google Enjoys Revenue Increase

An analyst’s report has cut WPP’s profit forecast for 2010 by around 32%, predicting that marketing companies will take longer to recover from the economic crisis. The Collins Stewart report has downgraded the global advertising and marketing company’s forecast earnings by 15% in 2009 and by as much as 32% in 2010, compared to current… Continue reading Analyst Report Cuts WPP’s Profit Forecast 32%

Advertisers that combine direct mail with internet search activity are more successful at bringing their brands to life for consumers, according to new research released by Royal Mail. The study, commissioned by Royal Mail to examine the role of posted material in the media mix, demonstrates how direct mail can significantly boost campaigns by enhancing… Continue reading Direct Mail And Internet Search “Bring Brands To Life”

Discovery Communications is set to launch a new channel brand in the UK next year, after buying a Freeview slot at auction.The broadcaster, which currently owns channels including Animal Planet and The Discovery Channel, will offer the channel free of charge as it attempts to step away from its pay-TV model, according to reports.Content on… Continue reading Discovery Channel Set For Freeview Launch

The Nuts magazine website has undergone a revamp, featuring a revamped football section and ‘Ten-second’ entertainment reviews.IPC said that the site, which will now be updated more frequently, is easier to navigate and provides more creative opportunities for advertisers, with more prominent ad positions.New features include Spambank, which showcases humorous web content and Web Games,… Continue reading New Look For Nuts.co.uk

Marie O’Riordan has announced that she will step down as editor of the women’s monthly magazine, Marie Claire, at the end of the year.O’Riordan took over as editor of the IPC title in May 2001, after working for Emap on youth titles Bliss, J17, Look and Minx.IPC confirmed her departure and said they have already… Continue reading Marie Claire Editor Stands Down

Advertisers that combine direct mail with internet search activity are more successful at bringing their brands to life for consumers, according to new research released by Royal Mail.The study, commissioned by Royal Mail to examine the role of posted material in the media mix, demonstrates how direct mail can significantly boost campaigns by enhancing existing… Continue reading Direct Mail And Internet Search “Bring Brands To Life”