More Newsline articles

German market research firm GfK has announced that there is no certainty it will be making an offer for TNS. The clarification follows yesterday’s £1.082 billion bid for TNS from Sir Martin Sorrell’s WPP Group. TNS rejected the takeover bid, saying it “substantially undervalues TNS, even on a standalone basis” (see TNS Rejects WPP Takeover… Continue reading No Certainty Of GfK Offer For TNS

Online advertising for retail brands delivers the biggest effect in the media mix, driving 40% of brand engagement, compared with press (31%) and TV (19%), according to the latest Internet Advertising Bureau (IAB) cross-media Brand Engagement study. The fourth study of its kind, conducted by ævolve (formerly Carat Insight), set out to quantify the impact… Continue reading Online Ads Drive User Engagement

ITV1’s Great British Feast, with Marco Pierre White, lost out to BBC One’s new series Cars, Cops and Criminals by an average 7% audience share betweem 9pm and 10pm last night.Marco’s Great British Feast was pick of the day but only managed to pull in three million adult viewers, a 15% audience share.BBC One’s new… Continue reading Marco Loses Out To Cars, Cops And Criminals By 1.7 Million Viewers

Last weekend’s British Grand Prix build up and race saw ITV’s Formula One website grab 1.5 million page views and over 400,000 unique users, according to the broadcaster.Video views were also up, with ITV saying that almost 150,000 F1 fans watched clips across the weekend.Recent online figures announced by Jeff Henry, MD of ITV Consumer… Continue reading ITV.com A Winner For Formula One Fans

Bauer’s music magazine Q has kicked off its recruitment drive by promoting editor Paul Rees to the role of editor-in-chief.Rees, who has been editor for five years, will now be responsible for overseeing the multiplatform growth of the Q brand, “delivering world-class editorial” across Q magazine, radio, internet and events operations.Q has also appointed Ian… Continue reading Q Magazine Promotes Rees

Sky’s online sales house, Sky Digital Media, is set to offer a wider range of ad formats following a deal with Adjustables.Adjustables, a video ad specialist, will build a new range of ad formats for Sky, including traditional banner formats, logos and ticker text, according to a report in the trade press.Paul Wright, director of… Continue reading Sky Set To Offer New Digital Ad Formats

Market research company GfK has announced that there is no certainty it will be making an offer for TNS.The clarification follows yesterday’s £1.082 billion bid for TNS from Sir Martin Sorrell’s WPP Group (see TNS Rejects WPP Bid).TNS rejected the takeover bid, saying it “substantially undervalues TNS, even on a standalone basis”.It then agreed with… Continue reading No Certainty Of GfK Offer For TNS

Andy Hart has left Associated Northcliffe Digital (AND) after six years in the job by “mutual consent”, ahead of an organisational restructure.Hart had been responsible for the online development and acquisitions of sites including ThisisLondon.co.uk and FindaProperty.com during his time as chief executive.He looked after the Mail Online brand and championed the company’s digital acquisition… Continue reading Hart Departs From Northcliffe Digital

BBC One’s new drama, Bonekickers, attracted a 31.3% audience share last night, with an average of more than 6.5 million adult viewers between 9 and 10pm.The series, starring Julie Graham and Adrian Lester working as archaeologists investigating mysteries in the past, had a peak audience of 6.7 million adult viewers during the first 15 minutes… Continue reading BBC’s Bonekickers Triumphs With 6.7 Million Viewers

The board of TNS has unanimously rejected WPP’s earlier unsolicited takeover bid, valuing TNS at 260p a share, saying it “substantially undervalues TNS, even on a standalone basis.”TNS has since agreed with GfK to terminate a proposed merger between the two companies and has permitted the German firm to advance talks with its third party… Continue reading TNS Rejects WPP Bid