Media organisations should spend more time listening to their journalists rather than trying to influence what they do.
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The latest buoyant UK adspend figures show some strange trends that could have a profound influence on the future of advertising.
The music streaming platform has reported monthly active users and subscriber additions ahead of guidance in its latest earnings.
Brands have a responsibility to create a sense of belonging for consumers during a cost-of-living crisis that is impacting people’s mental health.
SOV no longer represents the majority of a brand’s communication focus. Drawing conclusions from it can be highly misleading.
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Collaboration leads to great ideas, but ultimately a ‘pain in the ass’ still has to make the final call.
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Media Smart, UK advertising’s non-profit education programme, reached 845,000 young people in 2023.