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The move continues the digital-first media agency’s acquisition spree in recent years and expands its APAC footprint.

Analysis: Netflix does not disclose its ad revenue, but it would likely be relative peanuts, while subscription pricing and content remain crucial.

Acast founders Karl Rosander and Måns Ulvestam are looking to popularise a pay-per-article model in Europe and beyond – and believe they have the tech to do it.

Granular targeting, integration with the wider ad ecosystem and advanced measurement capabilities mean Amazon will be a formidable player, says Plug Media founder Chris Cochrane.

The culture secretary should be reminded that perception of bias is not the same as the real thing.

Jolt Digital founder and CEO Sebastien Lepez discusses a new initiative to turn job cuts into a positive opportunity for skilled media workers.

After months of tech companies launching or developing AI tools, 2024 will be defined by how they are integrated into the media landscape, argues Ipsos’ sales chief for audience measurement.

City Outdoor’s managing director shares how the oldest form of advertising is evolving and her three dream dinner guests.

Full report available at: Mediatel > Connected > Consumer Surveys

TikTok wants to be known as a “full-funnel” solution that provides brands with more than just performance advertising based on last-click attribution.