WeTransfer VP of global sales and former Twitter UK MD implored delegates at IAB Engage to get back to fun and creativity to help people and businesses.
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Our industry needs to start appraising media quality through the prism of value and quit using cost as the measure. The rise of principal-traded media and the debacle over MFAs show that we still have some way to go.
| Maria Iu
The offering aims to leverage telecoms operators’ vast data to create a more accurate audience currency and a one-stop shop for advertisers.
The UK linear ad market business model is broken and positive disruption is needed to ensure its very survival. This is where UK telcos come in.
Market grew by 10.1% in the first three months of the year, according to Madison and Wall.
Without greater care for standards and joint-industry collaboration, the confusion of competing audience claims will damage the shared language that allows us all to make progress.
At IAB Engage, EssenceMediacom’s strategy chief, Geoff de Burca, and head of creative strategy, Lindsey Jordan, made the case for why brands should be more “multi-hyphenated”.
Marking 50 years of commercial radio in Manchester, Radiocentre’s Tuning In North event covered topics including radio’s role in the election and attracting Gen Z.
At an event hosted by the Advertising Association, Credos survey data showed improved trust in the ad industry despite a lingering sense of scepticism about advertising.
Screenshot Media founder and CEO shares what skill she would learn from scratch and what clients are most excited about.