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The UK OOH market is forecast to grow by 6.5% this year, according to a GroupM report.

From programming for the masses to inserting more humanity into AI, these are the things that will impact consumers and businesses over the very long term.

Octave’s director of revenue shares his mountain dreams and his advice for someone wanting a job in media sales.

Megan Davies also reflected on highlights from the event’s main panel, which heard rallying cries for the return of creativity in media.

A new proposed structure, another Ofcom probe, a change in leadership… the ownership of The Daily Telegraph is a soap opera – and all in an election year.

Rankin Creative CEO Richard Pinder on how agency holding groups could become more attractive to private equity in a high interest rate environment.

In its capital markets day statement, WPP unveiled a four-pronged strategy to deliver growth and improve margins, in part through capturing “opportunities in AI”, but said it would be hit by £125m in restructuring costs in 2024.

“You can’t continue to focus just on performance marketing without looking after your brand,” says Bloomberg Media’s Europe MD, Duncan Chater.

Analysis: The company is rehiring content moderators ahead of a likely grilling in front of US Congress, but talent may come at a shortage.

Authenticated data is highly appealing to advertisers, so publishers need to be more transparent about the value exchange with users.