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Rumours of the demise of the television industry are very much exaggerated, according to Clare Salmon, director of marketing and commercial strategy at ITV, who was speaking at MediaTel Group’s ‘Future Of TV’ seminar this morning. Jim Marshall, chairman of Starcom UK, agreed, saying that there was an “extraordinary amount of confusion and a lack… Continue reading Rumours Of The Demise Of TV Industry Are Exaggerated

The BBC is like a “rather overindulged spoilt child”, according to Jim Marshall, chairman of Starcom UK, who was a panellist at the ‘Future Of TV’ seminar held in London by MediaTel Group this morning. “When you indulge spoilt children, they behave badly, and the BBC does,” he said. “It behaves badly in television in… Continue reading Starcom UK Chairman Says BBC Is Like A “Spoilt Child”

The worldwide video game and interactive industry is expected to grow from about $29 billion in 2005 to as much as $44 billion in 2011, according to a new report from DFC Intelligence. The forecast includes revenue from video game hardware and software, dedicated portable system hardware and software, PC games, and online PC and… Continue reading Video Game Market Could Reach $44 Billion By 2011

The Institute of Practitioners in Advertising (IPA) has elected four new agencies as members, who include specialists in digital communications, new media, communications planning and brand response media.Code Computer Love is a new media agency based in Manchester with 35 employees. Tony Foggett, Louis Georgiou and Wini Tse are the Managing Partners. Their clients include… Continue reading IPA Elects Four New Member Agencies

Five has unveiled the first stage of its multi-million pound advertising campaign today to support the launch of its two new digital channels, Five Life and Five US.The campaign, which is the biggest since the channel launched in 1997, includes outdoor ads, TV slots on Channel 4, E4, Sky One, GMTV, Living, ITV2 and ITV4,… Continue reading Five Unveils Biggest Marketing Campaign In Channel’s History

It was the season two finale of Lost, on Channel 4 last night, and the series ended with a double bill that saw the show attract a peak audience of 2.9 million adults (a 15% audience share).That figure was for the first episode, which averaged 2.7 million adults (a 16% audience share), whilst the second… Continue reading Lost Finale Draws In Viewers

TV and radio listings magazine Radio Times is to offer guidance as to what’s best on the internet when its website, www.radiotimes.com, debuts weekly guides to online video from sites such as YouTube, iFilm and Google Video and the top podcasts available.The site will also include two new blogs, both contributed to by numerous journalists… Continue reading Radio Times Offers Guide To Best Of The Internet

The BBC is like a “rather overindulged spoilt child”, according to Jim Marshall, chairman of Starcom UK, who was a panellist at the ‘Future Of TV’ seminar held in London by MediaTel Group this morning.“When you indulge spoilt children, they behave badly, and the BBC does,” he said. “It behaves badly in television in terms… Continue reading Starcom UK Chairman Says BBC Is Like A “Spoilt Child”

Piczo, a social networking site for teenagers, has appointed Chris Seth as managing director responsible for the UK and expansion into Europe.Seth joins Piczo from Richmond Events where he was managing director for UK and European operations.His background includes senior management roles at BBDO’s digital agency Proximity, Time Out Group, and the International Herald Tribune.His… Continue reading Piczo Appoints UK Director

Two TV ad campaigns, for WKD and Smirnoff Ice, will not be shown again after the Advertising Standards Authority (ASA) ruled that they broke new regulations intended to prevent alcohol ads appealing to under 18s.The new rules came into force on January 1 2005 as a result of widespread concern about drinking behaviour among young… Continue reading Alcohol Ads Broke Rules