ScreenFX, the digital screen giant, has been chosen as the sole marketing channel to launch street fashion label Ascension.Ascension, an ethically and organically produced clothing range, will be featured on the ScreenFX nationwide shopping centre network from the start of September.The mall media format was chosen for the launch to specifically target students and younger… Continue reading Fashion Label Chooses ScreenFX To Launch
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Major changes are underway at the Times newspaper, with the business section of the title integrating its online and print operations.According to a report in the Guardian, online journalists have recently moved into the paper’s business section on the first floor of Times House and print journalists have been filing stories for the website.Times Online… Continue reading Newspapers In Multi-Media Reshuffle
British Gas London is to become the first ever client to place a sponsored editorial feature into Time Out‘s Reporter section.The deal, which kicks off mid-September 2006 and will run weekly until mid-March 2007, is part of a new press package created and negotiated by Carat Sponsorship, which will also include a presence on Timeout.com,… Continue reading British Gas In Time Out Sponsorship Deal
ITV has taken steps to generate new revenues, creating the role of head of mobile within the broadcaster’s Consumer team.Former vice president of interactive and telephony at Fremantle, Melissa Goodwin, has taken up the position, which will see her being responsible for ITV’s mobile strategy and for growing new revenues from the platform.Reporting to Jane… Continue reading New ITV Appointment Boosts Mobile Strategy
Haymarket Magazines, the consumer publishing and website division of Haymarket Group, is forming a new digital leadership team to speed up its development as a multi-platform media company.The leadership team’s commercial head will be Jim Murray-Jones, who joins Haymarket from Auto Trader as digital publishing director.Murray-Jones will be joined by digital editorial director Mark Payton,… Continue reading Haymarket Magazines Forms Digital Leadership Team
Guardian Media Group (GMG) has renewed its contract for Chrysalis Radio Sales to act as the national radio sales house for its Smooth and Real Radio brands.Under the new three-year agreement, Chrysalis Radio Sales will continue to sell advertising on Real Radio and Smooth FM to advertisers and agencies in London, while GMG will continue… Continue reading Chrysalis Remains GMG’s National Sales House For Radio Brands
As user-generated sites soar in popularity, head of strategy at Unique Digital, Richard Dance, discusses how challenges to ‘net neutrality’ Stateside could have implications on the economy of the entire web…Currently, the internet is seen as neutral, in that your ISP lets you view any website you like. But developments in the US are threatening… Continue reading The Evolving Economy Of The Web
GCap Media will launch the UK’s first national jazz station on DAB digital radio towards the end of the year, providing a sister service to its successful Classic FM station.The new station, which will target the 35+ ABC1 demographic, will play a broad range of styles from across the genre’s spectrum.GCap says that its reasoning… Continue reading GCap Launches UK’s First National Jazz Station On DAB
The Ryder Cup will be shown on Sky Sports HD, skysports.com and Sky Mobile TV, as well as in standard definition on Sky Sports 1 and interactively with Sky Sports Active, making it the first single major event to be shown live across this range of platforms.Sky Sports says it will offer the most comprehensive… Continue reading Ryder Cup To Be Shown Across Multiple Sky Platforms
Ofcom has announced the appointment of Thomas Prag as the new chair for the Ofcom Advisory Committee for Scotland, with immediate effect.Prag has been a member of the Advisory Committee for Scotland since 2004. He was involved in setting up BBC Radio Highland in Inverness and subsequently was founder managing director at Moray Firth Radio… Continue reading New Chair For Ofcom Advisory Committee Scotland
