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The Heathrow Express, the fast rail link between Paddington station and Heathrow Airport, has launched a new advertising campaign to target the business audience.The campaign will run until next summer, appearing in the London edition of The Times, Telegraph, Metro and free newspaper thelondonpaper. It will also run on key business websites such as Interactive… Continue reading Heathrow Express Launches New Ad Campaign

Internet advertising will take a double-digit share of total advertising expenditure in two countries this year, and in eight countries by 2008, according to a new report from ZenithOptimedia. The report shows that internet advertising will take more than 10% of all ad expenditure in the UK, where it will take 12.9% of total expenditure,… Continue reading Internet Ad Share To Break Double Digit Barrier

Emap is expecting revenue growth of 6% in the first half of 2006, driven by launches and acquisitions. However underlying revenue excluding acquisitions is expected to be down 2%. Underlying revenue for the year as a whole is expected to be broadly flat, with the company saying that it remains on target to deliver against… Continue reading Emap Expecting First Half Revenue Growth Of 6%

MySpace could be worth around $15 billion within three years, according to forecast made by a Wall Street media analyst.MySpace was acquired by Rupert Murdoch’s News Corp for $580 million less than a year ago. Rohan said that MySpace could demonstrate a value of between $10 billion and $20 billion within a few years, basing… Continue reading MySpace Could Be Worth $15 Billion

Havas has recorded a fall in profits of over 39% for the first half of 2006, although it has generated revenue growth of 2.8%. The group recorded operating income of $56 million compared to $75 million in the first half of 2005 and net income (Group share) of $21 million compared to $34 million in… Continue reading Havas First Half Results 2006

US online adspend growth rates are projected to reach 26.8% and 15.1% in 2006 and 2007 respectively, according to a new report from eMarketer. Even as spending growth subsides, continued positive gains are forecast to push US online ad spending over $21 billion in two years and past the $25 billion mark by the end… Continue reading US Online Adspend To Reach Over $21 Billion

Harry Potter star Daniel Radcliffe was the main attraction on Extras last night, with the comedy drawing in a peak audience of 3.2 million adults (a 16% audience share) in its 9pm timeslot.However, over on ITV1, the hour-long Ladette To Lady pulled in a peak audience of 4.4 million adults (an average audience share of… Continue reading Ladettes More Popular Than Potter

Love Island cost ITV £12 million to produce, with industry insiders telling the trade press that expense of its location, hotels and associated fees bumped up the price.The programme, which consistently struggled to pull in viewers (see Strong Night For BBC One As Love Island Continues To Struggle), is said to have cost twice as… Continue reading Love Island Cost £12 Million To Produce

The ABC will host the IFABC General Assembly as part of its birthday celebrations, to mark the 75th year that it has provided the UK media industry with currencies for the buying and selling of space for print, exhibitions and now electronic media.The IFABC General Assembly, billed as one of the most auspicious occasions in… Continue reading ABC To Host Major Industry Event To Mark 75th Birthday

A new free magazine, Sport hit London’s streets this morning, hoping to have the same success here as it has had in Paris.The 48-page magazine is based on a format which has already seen success in France, and is quite similar in style to the Observer Sport Monthly. It will be available every Friday from… Continue reading Free Sport Magazine Launches In London