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A massive marketing campaign for a range of Freeview compatible PVR products, promoted under the Freeview Playback brand, has been delayed until next year due to a technical hitch.According to reports in the trade press, the campaign was due to launch this month, and was said to be critical in driving awareness of PVRs on… Continue reading Freeview Playback Service Is Delayed

The UK’s top home interest magazine, Ideal Home, launches its redesign with its November edition, which is on sale today.The title remains the best selling home interest magazine, despite declining sales figures, with the last ABC results leaving its total circulation at 237,525 copies (see ABC Results Jan-Jun 2006:Home Interest Magazines Report Mixed Bag Results).IPC… Continue reading Ideal Home Magazine Launches Redesign

In a deal valued at £2.7 million, London Underground is offering one advertiser a chance to own London with a 2-year sponsorship of Harry Beck’s iconic London Underground map.The sponsorship, the largest of its kind, is also the only opportunity to sponsor a London Underground branded property on this scale.The new sponsorship will run from… Continue reading Viacom Outdoor Offers Tube Maps Sponsorship

ITV has referred the Contract Rights Renewal, the measure put in place to control the broadcaster’s dominance, to the Office of Fair Trading in a bid to get it scrapped.The OFT will have to decide whether or not there is a case for removing the CRR, which has since 2004 caused ITV1’s ad revenues to… Continue reading ITV Refers CRR To OFT

BT has signed a deal with Sony BMG to enable a wide range of music videos to be accessed on-demand from BT’s next-generation TV service, BT Vision.The videos will also be available from November 2006 through BT Vision Download Store, a new service offering film, television and music download-to-PC and Microsoft-compatible portable devices.The deal gives… Continue reading BT And Sony BMG In Music Video Deal

Sharon Osbourne’s talk show once again struggled against Paul O’Grady’s return, with the X Factor judge taking less than half the viewers than Lily Savage’s alter ego on Friday evening.Osbourne’s programme was watched by one million adults in the 5pm – 6pm slot, whilst O’Grady proved popular, taking an almost 20% share of the audience… Continue reading Osbourne Struggles Against O’Grady

Daily Newspaper MarketNational daily newspapers have endured another difficult period, with readership down by almost 8% year on year for the six months to July, according to the latest NRS figures.Almost all titles suffered a downturn, with Popular and Mid Market titles seeing the worst decline in readership. The Daily Mirror recorded the biggest loss… Continue reading NRS National Newspaper Round-Up: July 2006

TCM 2, the recently launched sister channel to Turner Classic Movies, has signed IPC SouthBank’s Woman & Home as its first monthly magazine sponsor.The deal sees Woman & Home sponsoring Going Through The Decades, a special season of films that celebrates the role of women in cinema, to mark the magazine’s 80th birthday.The sponsorship deal… Continue reading TCM 2 Signs First Monthly Magazine Sponsorship Deal

Magic 105.4, London’s top music radio station, has named Brent Cross Shopping Centre as the first six-figure sponsor of its Magic Mystery Voices competition, which will run for 12 weeks from today.As part of the sponsorship, Brent Cross will get on-air mentions throughout the promotion, which complement their brand messages over an important trading period… Continue reading Magic Comp Gets Six-Figure Sponsorship From Brent Cross

GCap Media will shortly launch a new department, known as Spice, which aims to offer clients more integrated and innovative solutions across GCap’s portfolio of brands and platforms.The department brings together the existing sponsorship and promotions team, commercial programming department and entertainment and event promotion specialists.The department, led by Anna Pennington, will have four divisions:… Continue reading GCap Media Launches New Department