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Metro International has announced a total daily readership of 15.2 million people, enjoying a healthy year-on-year increase of 19%, becoming the most read print title in Europe amongst 18-40 year-olds, according to research released today from TNS Gallup.5.2 million 18-40 year-olds read the paper every day, constituting nearly half of its total European daily readership… Continue reading Metro International Most Read Print Title In Europe

Commercial Radio revenue is continuing to enjoy substantial growth, with data released today revealing that total revenue for 2004 reached £637.6 million, a 5.6% increase year on year. The figures, released by Ofcom and the Radio Advertising Bureau (RAB), disclose that Sponsorship & Promotions continues to be the fastest area of growth, with revenue from… Continue reading Commercial Radio Continues Upward Trend

Online advertising expenditure has increased by 52% to £507 million, accounting for 3.4% of total adspend in 2004, according to new data released by Starcom UK Group. The dramatic growth is fuelled by the uptake of broadband, with Starcom revealing that one in four people go online everyday and 49% of all internet use is… Continue reading UK Online Advertising Enjoys Dramatic Growth

Valentine’s Day saw 92 million text messages sent across the UK, an increase of 18% on the same period in 2003, according to figures released today by the Mobile Data Organisation (MDA). These latest figures confirm findings from a recent survey by Virgin Mobile, revealing that over half of the UK’s mobile phone users, 57%,… Continue reading Valentines Send 92 Million Text Messages

Consumer awareness of DAB digital radio in the UK stands at 29 million people, or 59% of the adult population, according to new research conducted by Ipsos Ominbus on behalf of the Digital Radio Development Bureau (DRDB). The data reveals that public awareness of digital radio has increased by 16%, year-on-year, during January 2005, up… Continue reading Increasing Consumer Awareness Of DAB Radio

The television industry is embarking on a new marketing scheme, launching a TV marketing body to promote the awareness of the medium, aiming to ‘inform, involve and inspire people about television. Thinkbox is jointly composed of commercial television companies, Channel 4, Five, GMTV, IDS, ITV, Sky Media, Turner Broadcasting and Viacom Brand Solutions and has… Continue reading TV Industry Launches Marketing Body

December 2004 saw 2.2 million 12-17 year olds use the internet for entertainment, representing 78% of teenagers within this age bracket being online in the UK in this period, according to the latest research from internet research specialists, Nielsen//NetRatings. The study found that music and online games sites attracted the largest number of young adults,… Continue reading 78% Of Teenagers Use Internet For Entertainment

class=”article”>Customer publishing has gone from strength to strength in recent years, with figures from market research firm, MINTEL, indicating that strong growth in the sector will continue. Julia Hutchison, director of the Association of Publishing Agencies, explains the reasons for the unprecedented growth of the medium…Customer publishing was once perceived as the poor relation of… Continue reading NewsLine Column: Customer Publishing Checks Out

The BBC has confirmed that Lorraine Heggessey, controller of BBC One, is to leave the corporation to become chief executive of independent production company, Talkback Thames.The move ends Heggessey’s five-year reign at BBC One, where she was responsible for commissioning numerous high-profile hits. Amongst her most successful signings were Blue Planet, Spooks, State of Play… Continue reading BBC One Boss Resigns To Head Talkback Thames

The UK’s commercial broadcasters today unveiled their long-awaited marketing body, dubbed Thinkbox, which will launch on 21 February with a budget of £1.5 million and a stated aim to help advertisers “get the best out of television.”Jointly composed of commercial television companies Channel 4, Five, GMTV, IDS, ITV, Sky Media, Turner Broadcasting and Viacom Brand… Continue reading Thinkbox Unveiled As New TV Marketing Body