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Billboard advertising across the Tyne & Wear Metro system will be handled by Viacom Outdoor from next month, as the company scoops the previously in-house contract to operate poster sites across the network’s 57 stations.The deal, worth £10 million over the next five years, was awarded to Viacom by Metro network operator, Nexus, which is… Continue reading Viacom Scoops Tyne & Wear Metro Contract

Customer publishing has gone from strength to strength in recent years, with figures from market research firm, MINTEL, indicating that strong growth in the sector will continue. Julia Hutchison, director of the Association of Publishing Agencies, explains the reasons for the unprecedented growth of the medium…Customer publishing was once perceived as the poor relation of… Continue reading NewsLine Column: Customer Publishing Checks Out

ITV has secured LG Electronics as the sponsor of its Formula One season, running across ITV1 and ITV2 in an integrated deal worth around £3.5 million.The deal includes broadcast sponsorship of all race and qualifying programmes on ITV1, and highlights on ITV2. The deal also includes sponsorship of www.itv.com/f1 and online viewer competitions.ITV’s dedicated website… Continue reading ITV Secures LG Electronics As Formula One Sponsor

Guardian Media Group-owned JazzFM will disappear from London’s airwaves later this year as the company rebrands its station as Smooth FM order to appeal to a wider audience of listeners and boost its weekly reach.The move follows the success of Smooth FM in the north west, which was rebranded from JazzFM last March. The London-based… Continue reading GMG Drops JazzFM Brand To Smooth Over Audience Woes

Mobile telephone operator, Orange has announced plans to launch the UK’s first broadband network that will work on both the mobile network and the fixed-line network, depending on where customers are located when they connect. Customers accessing the internet at home will be connected to the internet via service provider Wanadoo, owned by Orange’s parent… Continue reading Orange Launches UK’s First Broadband Network

Five grabbed its largest audience to date last night, with a double bill of Friends spin-off, Joey, drawing over 4 million viewers as the show made its debut on British TV.Both 30-minute episodes of the show, following popular Friends character Joey Tribbiani as he moves to Hollywood, secured audiences of 4.1 million and a 16%… Continue reading Joey Breaks Five’s Viewing Records With 4.1 Million

Nielsen Media Research has warned subscribers not to use digital cable viewing data from its MarketBreaks service from 1 November to 2 February after a processing error rendered the three-month period unusable.While Nielsen have not revealed the magnitude of the error, it said in an e-mail sent to clients on Friday: “The impact varies greatly… Continue reading Nielsen Reissues Cable TV Data Following Error

Radio audience measurement body, RAJAR, has announced the much-anticipated results of its tests into the latest audiometer technology, selecting devices from Arbitron and Eurisko to go forward for more trials this year.The aim of RAJAR’s tests has been to determine how well different audiometer devices perform in identifying up to 33 different radio services, playing… Continue reading GFK Pulls MediaWatch From RAJAR Audiometer Tests

London Underground’s (LU) advertising concession is up for tender for the first time in ten years, offering a near £1 billion contract for advertising space on its trains and platforms.LU is the world’s largest transport advertising contract and has already attracted attention from many large advertising firms, with a report in the Evening Standard claiming… Continue reading Tube Set For Bids On £1 Billion Ad Contract

Radio operator The Wireless Group has confirmed reports that it has received a proposal for a cash offer for the company from its senior management, including chairman and chief executive Kelvin MacKenzie.While reports over the weekend stated that MacKenzie was preparing to take control of the company in a deal worth £100 million, TWG stated… Continue reading MacKenzie Outlines Plans For Wireless Group Purchase