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New technology allowing advertisers to target potential customers while they use their bank card in a cashpoint has the potential to deliver 2.8 million one-to-one advertising messages during each campaign, its creators say.The technology, dubbed ATM:ad, enables advertisers to run campaigns across building society and bank cashpoints, and has already been used by high profile… Continue reading Cashpoint Campaigns Pinpoint Captive Audiences

Independent News and Media’s flagship Northern Ireland newspaper, the Belfast Telegraph, has announced the creation of a new compact morning edition for the Saturday market, designed to compliment its existing afternoon titles.The newspaper claims its research has revealed a “great demand” to extend into the Saturday morning market. Belfast Telegraph editor, Edumnd Curran, stated: “People… Continue reading Belfast Telegraph Launches Weekend Compact Edition

Channel 4’s head of commercial marketing and research, Hugh Johnson, has announced that he will be leaving the channel in March, to pursue other work ventures.Johnson has worked for Channel 4 for 14 years, since joining in 1991, and has agreed with Andy Barnes, director of sales, to work for the Channel on a consultancy… Continue reading Hugh Johnson Leaves Channel 4

The final bidders for the last remaining FM licence in Manchester have been revealed by industry regulator, Ofcom, with competition set to be fierce amongst the 19 companies vying for the broadcast rights.Amongst those bidding for the much sought after spectrum space are Scottish Media Group, Emap and Capital Radio, each proposing alternative and rock… Continue reading Ofcom Lifts Lid On Manchester Radio Bids

Telecommunications firm, British Telecomm has announced a continued rise in broadband take-up, with the company enjoying a record number of digital subscriber line (DSL) connections in the third quarter of 2004, according to a trading statement released today. BT said that it had connected a record 813,000 DSL customers in Q3, with broadband users by… Continue reading BT Connects Record Number Of DSL Customers

Internet portal, Wanadoo has seen its European broadband subscriptions rise to 4.37 million an increase of 1.92 million from the year before, making up 46% of its European customer base at the end of 2004, according to a trading statement released by the company’s parent, France Telecom (FT). France Telecom has revealed that 6.3 asymmetric… Continue reading France Telecom Sees Dramatic Broadband Growth

TV advertising revenue is growing at the fastest rate since 2000, enjoying a 14.5% increase compared to the same period in 2004, according to data released by media agency Starcom. The UK branch of the media services agency predicts healthy growth for Q1 of 2005, citing a 14% increase year on year, despite poor economic… Continue reading TV Ad Revenue At 5 Year High

Internet publishers predict traditional advertisers, such as pharmaceutical, automotive, travel and entertainment industries, will increase their online advertising expenditure by 20% in 2005, according to research company Advertising.com’s second annual survey of online publishers. Advertising.com has forecast that traditional advertisers will increase their online adspend in 2005 by a massive 70%, concentrating their online dollars… Continue reading Traditional Advertisers Forecast To Increase Online Adspend

Local digital directional advertising is predicted to increase revenues globally to $10.9 billion by 2009, with the US share of this market estimated to reach $5.1 billion, according to recent research published by strategic research analysts, The Kelsey Group. The Kelsey Group defines ‘directional media’ as advertising that is delivered to potential buyers when they… Continue reading Local Digital Directional Advertising To Make $10.9 Billion By 2009

The marketing profession remains broadly optimistic about the future economy, supporting the widely held view that the expected slowdown in 2005 will represent a change of gear rather than a recession, according to the latest survey results from the Chartered Institute of Marketing (CIM). The study, based on the views of 500 senior marketing professionals… Continue reading Little Sign Of Recession, Says CIM Study