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The Daily Telegraph has secured a wide-ranging deal with Malaysia Airlines including a range of in-paper advertising and advertorials over the next six months.The first part of the campaign will see the publication of a special eight-page broadsheet supplement to be included in the paper on 23 September. This will be supported by an extensive… Continue reading Telegraph Secures Promotional Deal With Malaysia Airlines

Commercial broadcaster, ITV, has this morning agreed to sell its 5.5% stake in French multimedia group, Thomson SA, to Citigroup Global Markets and UBS Limited, as part of its £600 million programme to sell-off non-core assets.The 15.5 million shares held in Thomson, which were believed to be the jewel in ITV’s crown, originated from Carlton’s… Continue reading ITV’s Sell-Off Continues With Stake In Thomson

Advertisers targeting older consumers are set for a treat in November, as publisher Response 2 Limited launches a new title called Modern & Mature to one million British homes with a guaranteed occupancy of over 50s.The monthly lifestyle magazine will provide an engaging array of content for older readers, supplied by The Press Association, including… Continue reading New Magazine Targets Modern & Mature Readers

The UK’s commercial radio stations have launched a robust defence of their public service credentials in the face of an ongoing investigation into the state of the industry being carried out by media super-regulator Ofcom.A wide-ranging survey has been carried out by the Commercial Radio Companies Association to gauge the amount of news, weather, travel… Continue reading Commercial Radio Defends Public Service Credentials

The UK’s first television advertisement was broadcast on this day in 1955 following the launch of Britain’s first commercially funded television station.The Independent Television Authority began broadcasting on 22 September forty-nine years ago in a move that ended the long-running monopoly of the BBC and brought advertisements to the airwaves for the first time.The station… Continue reading Television Advertising Celebrates 49th Birthday

Telephone companies are now having to make a tough choice between sticking with the communications business or going all-out with a big investment in the television market, according to a new report. The Business Case for Broadband Entertainment report from Analysys says, providers of broadband are weighing up the possibility of streaming television content over… Continue reading TV On Broadband May Prove To Be Risky

Business internet access is expected to drive forward the popularity of the on-line market over the next few years, which has slowed considerably when compared to the astronomical growth rates of the 1990’s, says a new report. According to In-Stat/MDR, internet access take-up rate is predicted to achieve strong single-digit revenue growth until 2008, as… Continue reading US Internet Access Still Growing Thanks To Businesses

Mobile phones are becoming increasingly more than just a communications device, according to a new report from Continental Research, as the number of people using their phone as a camera becomes even more popular. Over the past 12 months, the number of adults in the UK who own a mobile phone has grown to nearly… Continue reading Mobile Phones Not Just Used To Communicate

Revenue from the interactive entertainment market is forecast to generate $41.4 million worldwide by 2009, according to a new report from US market research firm, DFC Intelligence. On-line, video, portable and traditional PC games are expected to drive this market forward over the next five years, as combined sales are predicted to reach £41.4 billion.… Continue reading Bright Future Ahead For Video Games Industry

Online advertising continues to rival the growth achieved by other media, as new figures reveal that US internet revenues for the first six months of this year grew by nearly 40% year on year to $4.6 billion. According to the latest Internet Advertising Revenue report from the Interactive Advertising Bureau and PricewaterhouseCoopers, April to June… Continue reading US Online Advertising Continues Impressive Growth In Q2