Irish ITV franchise, Ulster TV, continued to rise yesterday, building on is success last week to close 2.40% higher following publication of strong interim results. The broadcaster announced an increase of 29% in group profit for the six months to June 2004, as well as predicting a continued increase for the rest of the year… Continue reading Sharewatch: Positive Results Boost Ulster TV
Mobile phones are becoming increasingly more than just a communications device, according to a new report from Continental Research, as the number of people using their phone as a camera becomes even more popular.Over the past 12 months, the number of adults in the UK who own a mobile phone has grown to nearly 8… Continue reading Mobile Phones Not Just Used To Communicate
class=”article”>With media fragmentation making it increasingly difficult for advertisers to reach elusive youth audiences, Peter Miles, chief executive of SUBtv, explains why new media channels are rapidly emerging as the most effective way to tap into the lucrative 16 to 24 market.The recent BARB report that ITV’s coverage of 16-24 year-olds has dropped by 17.2… Continue reading NewsLine Column: Tapping Into The Youth Market
Radio audience measurement body RAJAR has confirmed plans to release its quarterly listening figures earlier in the day following enquiries from a number of commercial radio stations.The move follows concerns raised by a number of large market-listed broadcasters that the release of highly anticipated audience data early to RAJAR subscribers presented the potential for insider… Continue reading RAJAR Revises Data Release Arrangements
Top-Up TV has announced the launch of its first major advertising push on terrestrial television to attract customers to its low-cost subscription service, which is accessible through specially equipped Freeview boxes.The service, which provides Freeview customers with ten extra channels for £7.99 per month, will be boosted by a multi-million pound advertising campaign beginning this… Continue reading Top-Up Targets Terrestrial Viewers With Ad Campaign
The world’s largest radio operator Clear Channel is believed to be keeping a close eye on the £700 million merger talks between Capital and GWR, with a view to launching a possible take-over bid for the combined group.Reports suggest that the American radio giant, which controls more than 1,250 commercial stations in the US, could… Continue reading Clear Channel Circles As Radio Merger Talks Advance
Emap has announced the appointment of Adrian Serle as the new managing director of its West Midlands-based Kerrang! 105.2 with a brief to increase the radio station’s revenue as the company builds its FM operations.Serle will take up his new position on 4 October, making the move to Birmingham from Emap radio stablemates, Hallam FM… Continue reading Kerrang! Appoints New Managing Director For Midlands
Virgin is to become the first UK broadcaster to launch visually enhanced radio for mobile phone users, in a move that will provide a range of new commercial opportunities for advertisers.The service will become available early next year when the new generation of visual radio-enabled Nokia handsets launches in the UK. Users will initially be… Continue reading Virgin Launches Visual Radio For Mobile Phones
European countries will not have achieved the full switch to digital television by 2010 despite the best efforts of Governments across the continent to promote the transition, according to the latest research from Informa Media Group.Despite many of Europe’s Governments working towards plans to ensure the analogue signal is switched-off in the next six years,… Continue reading European Plans For 2010 Digital Switch-Off Falter
IPC Prospector, the magazine marketing outfit, has bolstered its senior management line-up with the appointment of former Trinity Mirror research boss, Darran Snatchfold, to the newly created role of ad marketing manager.Snatchfold will report directly to group ad marketing director, Christina Hartley, with a brief to promote magazine advertising to agency planners and buyers. He… Continue reading IPC Prospector Bolsters Senior Management Team
