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Media super-regulator Ofcom has warned that it will not be rushed into setting a definite switch-off date for the analogue radio signal, despite wide-spread calls from some of the industry’s most influential commercial players.Ofcom chief executive, Stephen Carter, claimed that a switch-off date that was too early could make the transition to digital less achievable… Continue reading Ofcom In No Rush To Set Switch-Off Date For Radio

More than 60% of top marketers plan to increase their media budgets again next year, with online advertising expected to be the main beneficiary, according to a new study from global research group Millward Brown.The survey, carried out across a wide range of industries, shows that 56% of senior level marketers saw their media budgets… Continue reading Media Budgets Expected To Increase Again In 2005

Profits at advertising group, Havas, have experienced an impressive turnaround over the last twelve months, rising to €14 million during the first half of this year, compared to a net loss of €58 million for the same period last year.Havas, which lost out on a bid for Grey Global this week to rivals WPP, also… Continue reading Havas Back In The Black With Impressive Profits

ITV will break new ground in print advertising this month by inserting adverts for its latest reality talent contest X Factor into the Evening Standard‘s TV listings page in an effort to win over weary commuters planning their night’s entertainment.ITV’s ads will run throughout the autumn in the very centre of the newspaper’s television pages,… Continue reading ITV Teams With Evening Standard To Snare Commuters

Outdoor advertising group, JCDecaux, has unveiled record results for the first six months of this year, as operating income pushed up by nearly 14% to €125.3 million, reflecting the recovery in the European advertising market.Revenues for the Paris based group grew by 4.5% to €792.3 million from January to June, driven by a good performance… Continue reading European Advertising Recovery Spurs JCDecaux Profits

Media super-regulator Ofcom has warned that it will not be rushed into setting a definite switch-off date for the analogue radio signal, despite wide-spread calls from some of the industry’s most influential commercial players. Ofcom chief executive, Stephen Carter, claimed that a switch-off date that was too early could make the transition to digital less… Continue reading Ofcom In No Rush To Set Analogue Switch-Off Date For Radio

Purchasing tickets using a mobile telephone is set to be one of the new drivers in the global mobile commerce market, which is estimated to turn in to an $88 billion industry by 2009. According to a new report from Juniper Research, ordering and paying for travel, cinema, theatre and car parking tickets via a… Continue reading Ticket Purchases Via Mobile Phones To Boost M-Commerce

Broadband continues to dominate as the world’s most rapidly expanding major market, growing by nearly 55% to over 123 million lines during the last 12 months, according to a new report from Point Topic. From June 2003 to June 2004, DSL lines also experienced rapid expansion, increasing by over 66% to 78 million, while cable… Continue reading Broadband Lines Hit 123 Million Worldwide

Subscribers of third-generation (3G) mobile telephones are expected to nearly double over the next year, growing from 45 million in 2004 to 85 million in 2005, according to the Wireless World Forum (W2F). The 3G Trends Analysis: A Quarterly Briefing report by W2F said, 2005 is expected to be a good year for 3G mobile… Continue reading Global 3G Subscribers To Double to 85 Million In 2005

Profits at advertising group, Havas, have experienced an impressive turnaround over the last twelve months, rising to â‚Ź14 million during the first half of this year, compared to a net loss of â‚Ź58 million for the same period last year. Havas, which lost out on a bid for Grey Global this week to rivals WPP,… Continue reading Havas Back In the Black