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Marketing and media expenditure in 2005 is expected to be higher than in 2004, with online advertising budgets growing faster than any other media, according to marketing research group, Millward Brown. The survey, which was conducted by WPP’s insight, information and consultancy arm, revealed that while 56% of total marketing and media budgets increased from… Continue reading Positive Outlook For Online Ads In 2005

Capital Radio and GWR saw their share price rocket this morning after the radio groups confirmed they are in merger talks to create a single broadcaster worth more than £700 million. This morning’s opening share price at GWR and Capital Radio climbed by 9.7% and 6.5% respecitvely as a result of the announcement that talks… Continue reading Capital And GWR Confirm £700 Million Merger Talks

Ulster Television (UTV), saw pre-tax profits for the first six months of this year jump by an impressive 45% to £6.2 million, driven by a strong increase in advertising revenue. Revenue from television advertising met expectations from January to June 2004, growing by 16% and outperforming the ITV network as a whole, which grew by… Continue reading Impressive Profit Growth For Ulster Television

Cable and Wireless (C&W) is planning a rollout of high-speed broadband internet services, which are expected to be at least four times as fast as the connections offered by rivals, British Telecom. According to the telecommunications company, up to £50 million will be invested in ‘local loop unbundling’ (LLU), which means that the new broadband… Continue reading C&W Rivals BT With Four Times Faster Broadband Offering

Text messaging is twice as likely to irritate recipients than cold calling, according to new research from telecommunications group Cable & Wireless (C&W). The research, which focused on the retail, travel and financial sectors revealed that new marketing techniques such as text messaging are damaging trust in brands, as consumers become increasingly inundated in unsolicited… Continue reading Text Message Marketing Twice As Likely To Irritate Recipients

The total number of UK households with access to digital television increased to 55% in the second quarter of this year, up from just 53% in the previous quarter, according to official figures from communications regulator Ofcom. The latest Digital Television Update report will provide a much needed boost to the Government’s plans to switch-off… Continue reading Multi-Channel Television Statistics Q2 2004

Radio groups Capital and GWR continued to rise yesterday, adding 0.24% and 0.39% to their share prices respectively. The rises follow continued speculation that a merger between the two companies is imminent and that only debate over the management of a combined company is preventing the deal’s completion.Merging the two broadcasters would create combined business… Continue reading Sharewatch: Radio Rivals Rise Amid Merger Rumours

Viacom Outdoor has launched a major bus advertising campaign to promote Transport For London and the Mayor’s commitment to bringing the Olympic Games to the capital in 2012.The ‘Back the bid’ campaign will see a fleet of 40 branded buses appear in London from the end of this month as part of a wide-ranging public… Continue reading Viacom Pushes London Olympic Bid With Bus Campaign

Channel 4 has signed a £55 million digital transmission deal that will allow it to launch a raft on new channels as it moves to strengthen its position in the face on increasing competition from multi-channel broadcasters.It is understood that the ten year deal with Luxembourg-based SES Global will allow Channel 4 to hire space… Continue reading Channel 4 Readies Itself For Analogue Switch-Off

Capital Radio has announced the appointment of Alison Finch to the newly created role of head of customer connection with responsibility for developing insights into the needs of the group’s commercial customer base.The new role will see Finch, who has worked at Capital for the last eight years, report directly to commercial marketing director, Gavin… Continue reading Capital Appoints Marketing Chief To Connect With Customers