More Newsline articles

In brief: Indie media agency Bountiful Cow has appointed Alex Sayliss as planning partner in a newly created role for the agency.

Advertising Week Europe took over the Picturehouse Central cinema complex in London’s Piccadilly for three days of industry insights last week. The Media Leader’s Mike Fletcher was on the ground, tuned in to the panel discussions around three key areas – Artificial Intelligence, Data, and Connected TV.

In brief: Paramount Pictures has used Ocean Outdoor’s DeepScreen® 3D technique to promote new action film Transformers: Rise of the Beasts.

In brief: Channel 4 has turned its brand logo green to promote the rebrand of streaming service All 4.

Retail media has been making headlines over the past year for its growth in spend, new retailers entering the space and new cross-media partnerships.

Rachel Sutton reveals what skill she learned in lockdown, the phrase she keeps hearing from clients and what she would tell her younger self.

Mike Follett reflects on what the new book from the foremost thinker on the Attention Economy can teach us about advertising – and life.

Please acknowledge where progress is being made and don’t ignore the initiatives that are changing the digital ecosystem for the better, writes the IAB’s chief digital officer.

We are only now beginning to regulate the negative manifestations of the internet. That mistake should not be repeated with generative AI.

In brief: Sue Unerman has become chief transformation officer on EssenceMediacomX’s senior leadership team after six years as chief transformation officer at MediaCom.