Barely anyone wanted to talk about AI at The Future of Media. But how media is traded, and the seemingly intractable problems that have built up over time, was a constant concern, writes the editor-in-chief.
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Editor-in-chief Omar Oakes reviews the week in media, including what happened at our flagship event The Future of Media.
In an interview at The Future of Media 2023, The Sun EVP and publisher Dominic Carter how the tabloid newsbrand has phased out links to ‘nefarious’ made-for-advertising platforms.
Analysis: Netflix’s move into retail is an extension of its experiential offering, but with a bite-sized lesson from what makes Disney’s parks so great.
Post founder former Waze CEO Noam Bardin discusses the transitioning state of social media and why publishers need to be considering micropayments.
The political leaning of the government does not significantly impact the commercial success of the media industry, as both parties prioritise communications and advertising.
The Guardian will enlist “senior journalists and editors” to become more involved in commercial operations with the launch of a new “UK council” for advertising agencies.
The UK Stop Ad Fraud Coalition, which launched six months ago, is calling on digital advertisers and media owners to finally take steps to minimise and eliminate criminal and wasteful behaviour by bad actors.
Vivendi chairman and CEO told delegates at The Future of Media about the importance of media companies thinking global, growth acquisition strategies and the decision to work with Shell.
Kevin Allocca tells editor-in-chief Omar Oakes why being ‘viral’ is less important today, and how the rise of TikTok and changing attitudes to online video have impacted YouTube’s strategy.