Interview: The strategy consultant and author speaks to The Media Leader about Cannes, the crisis that agencies face, and his vision for a different industry paradigm in his new book ‘Madison Avenue Makeover’.
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100% Media 0% Nonsense: Cannes Lions remains an essential tentpole in the ad industry calendar. But it can’t cover up the many cracks that need fixing, writes the editor.
Managing the time difference is one of the most difficult parts of moving from the UK to the US. Doing so requires strategy and rule-setting.
In a frank press conference at Cannes Lions, jury chair and GroupM CEO Christian Juhl sharply criticised media agencies for lower quality awards entries at Cannes.
Brundrett has held a range of leadership roles at Vox Media over the past 15 years, most recently as COO before stepping down from day-to-day responsibilities in 2022.
In a display of unity, a cross-industry coalition of marketing agency giants launched The Big C brief, an attempt to redefine cancer in the workplace.
The guide identifies areas where advertisers can consider action now to reduce the direct carbon emissions of their advertising activity.
The US Joint Industry Committee (JIC) has published a scoring rubric for cross-platform currencies and a six-month plan for its Streaming Data Service.
When it comes to emerging technologies and how they will impact marketing, how do we heed the cynic’s glass half empty caution, while also embracing the optimist’s glass half full guidance? The realist’s answer is to experiment, scale and repeat, argues Essencemediacom UK’s head of media planning.
There is a lot going on when it comes to AI and that’s just in the media and advertising world. Tech reporter Ahmed Elkady has you covered with MED-AI, a weekly summary of what’s happening and why it matters.