The service aims to give advertisers independent and continuous audience measurement of campaigns bought through Microsoft Advertising platforms in the UK and Germany.
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The industry is still behind in its measurement capabilities, which means OOH is being underrepresented in advertisers’ media plans.
At the Future of TV Advertising Global this month, the UK’s top three commercial chiefs sat down to discuss whether TV has an image problem amongst buyers, the future of cross-platform measurement and changes in the ad market.
Big Tech is coming for TV advertising, warned media and marketing analyst Ian Whittaker. To avoid going the way of newspapers, it must embrace its core competencies.
Buyers and advertisers need to proactively close the information gap in programmatic advertising so they can take action and improve performance.
2023 in Review: The TV industry had to raise its game in 2023, both in the UK and globally. Here are all the stories that mattered in TV this year.
Emmanuel Debuyck, Adwanted Group CEO, has won “entrepreneur of the year” in Grand Prix des Agences de l’Année.
The benefits of programmatic digital out-of-home are ripe for the taking for those with the right strategy.
In a special year-end episode, Jack Benjamin, Omar Oakes, Ella Sagar, and guest Cass Naylor debate what the biggest story in media was in 2023.
Breast cancer charity CoppaFeel! has partnered with media company Amaliah to develop a campaign “tailored to the Muslim community”.