Radiocentre, the industry body for commercial radio, has released new research with System1 on the emotional impact and effectiveness of audio advertising.
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We are entering the age of “reaggregation” of media data in the coming years, a Sky Media event has heard, with online media companies able to “mark their own homework without validating at all”.
Companies offering perks to help related to mental health and wellbeing, but not addressing the root of stress and pressure of their employees, could be guilty of care washing.
Brands looking to explore investing in “the sleeping giant” that is retail media, should consider a framework for their strategy.
Stefanie Daniels explains how she bridged the gap from selling media, to elevating women in the industry, and three ways she overcame self-doubt throughout her career.
The new Taskforce will meet quarterly and is co-chaired by representatives from Google and VCCP.
Eight media and advertising professionals have launched a collective, Join Our Table, to improve the equity and visibility of Black women in advertising and media.
In a letter to Meta president for global affairs Sir Nick Clegg, Owen Meredith and Jim Mullen criticised Meta’s waning interest in promoting news on the platform. But do publishers have any leverage on this issue?
You can rightly complain about online monopolies like Google. But when you really think about what advertising wants from media, it’s not more competition, writes the editor.
Global SVOD revenues are forecast to grow by $20bn in six years as the main platforms start to value profitability over subscriber growth, according to new research.