RAJAR has announced that former Evening Standard boss, Sally De La Bedoyere, will take-over from Jane O’Hara as managing director of the audience measurement body early next year.De La Bedoyere has been working as a media consultant since she stepped down from her role as managing director of the Evening Standard last September, after seventeen… Continue reading Former Evening Standard Boss Appointed To Head RAJAR
Emap Advertising and Carat have secured a deal that will see Burger King become the sole fast food brand to advertise on The Hits music channel throughout 2004.The deal represents the first time that category specific advertising has been used on a UK television channel and includes the potential for sponsorship, promotions, text message and… Continue reading Emap Bags Burger King For Exclusive TV Deal
Kelvin MacKenzie’s Wireless Group has welcomed news that Transport For London is to become the first major radio advertiser to use the GfK’s wristwatch audience measurement system to plan a campaign.It is understood that the public sector transport group will test GfK’s fledgling Broadcast Media Survey against officially sanctioned RAJAR data for planning an extensive… Continue reading Major Radio Advertiser To Test GfK Survey Against RAJAR
The Periodical Publishers Association is this week launching its biggest ever marketing campaign in an attempt to increase the consumer magazine industry’s share of the UK advertising market.Publishers such as IPC Media, Emap and National Magazine Company have invested around £5 million in the initiative, which is designed to persuade existing television advertisers to switch… Continue reading Magazine Industry Launches Offensive To Lure Advertisers
Broadband Britain is rapidly becoming a reality with the latest figures showing that the number of UK households and small businesses with a high-speed internet connection has passed the key 3 million milestone.Research published today by communications watchdog Oftel show that broadband adoption rates are now running at record levels, with more than 40,000 households… Continue reading UK Broadband Connections Pass Key 3 Million Mark
Commercial radio received a further boost today with news that it has secured a 7% share of display advertising for the first time.The latest figures from the Advertising Association show that investment in radio advertising including sponsorship and promotions increased by 6.3% in the three months to September, compared to growth of just 0.2% for… Continue reading Radio Secures Record Share Of Display Advertising
The Independent claims that News International’s decision to launch a second tabloid broadsheet in the form of the new compact Times has had little effect on its circulation.The paper’s editor, Simon Kelner, said the tabloid Times had not eaten into sales, despite appearing on news-stands just weeks after The Independent became the first to launch… Continue reading Independent Claims Tabloid Times Has Not Effected Sales
UK advertising will grow by 3.0% this year, before rising to 5.5% in 2004, according to the latest set of forecasts from Universal McCann. This is a little stronger than the growth figures predicted for most other major European advertising markets.Also On MediaTel Insight Today…Coen Raises US Advertising Growth ForecastsUniversal McCann’s chief advertising prognosticator, Robert… Continue reading MediaTelINSIGHT: UK To Lead European Ad Growth
Advertising revenues at regional newspaper publisher Johnston Press have surpassed expectations in the second half of the year, with growth of 4.9% already achieved in the five months to 30 November. In August Johnston’s chief executive, Tim Bowdler, said he expected H2 to show modest growth, similar to the first half.This H2 ad revenue growth… Continue reading Johnston Press Sees Ad Revenues Ahead Of Expectations
Universal McCann’s chief advertising prognosticator, Robert Coen, this week unveiled his latest predictions for the fortunes of the US market. Coen raised his US forecast for 2003 growth from June’s 4.6% to 5.2% and his 2004 estimate has been taken up from 6.5% to 6.9%. Coen is predicting that US adspend will outpace GDP’s growth… Continue reading Coen Raises US Advertising Growth Forecasts
