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ITV’s advertising revenues will fall by 2.5% in the final quarter of the year, giving a full year decline of 4.1%, according to forecasts from Merrill Lynch analysts. This is a slightly poorer performance than the 1.0% Q4 decline recently predicted by Lehman Brothers (see ITV Revenue Forecasts From Lehman Brothers). Carlton and Granada’s financial… Continue reading ITV Advertising To Drop By 4% In 2003, Says Broker

Week on week analysis of the media sector brought good news to the Wireless Group, which rose 14.01%. The stock was boosted by positive results as the group revealed a 24% rise in revenues during September, October and November, with the company’s flagship talkSPORT jumping by 28%, 42% and 38% respectively (see Positive Outlook From… Continue reading Sharewatch: Wireless Group Rises On Positive Results

BT has enlisted the help of an army of children as young as five to front a new campaign to help expand internet usage across the country.The ‘Internet Rangers’ campaign will see the launch of a special child friendly website, www.internet rangers.co.uk, providing tools and advice to help youngsters get their families online.The initiative follows… Continue reading BT Recruits Kids To Help Bridge Digital Divide

Emap Advertising, Citroen and OMD have announced an exclusive cross-media advertising partnership to promote Citroen’s new urban sports car, the C2.The six-figure deal is the car manufacturer’s first cross-media promotion with Emap and includes a range of brands such as Kiss 100, Max Power and FHM to raise awareness of the C2 as a sophisticated… Continue reading Emap And Citroen Gear Up For Cross Media Promotion

AOL is expanding its range of high-speeed internet services with the launch of a new faster DSL broadband with the backing of a nationwide advertising campaign.The new service is aimed at advanced internet users, enabling them to view and download files at faster speeds. It has been trialled by a number of AOL Broadband members… Continue reading AOL Launches New High-Speed Broadband Service

Culture Secretary, Tessa Jowell, has revealed plans to call on new super-regulator, Ofcom, join the fight against obesity by drawing up a tough code to police fast food advertising to children.Jowell said in an interview with the Guardian that she was worried about the “growing crisis of obesity in children” and would call on Ofcom… Continue reading Ofcom To Crack Down On Fast Food Advertising

Ofcom has lifted the rules banning Channel 4, Channel Five and BSkyB from selling advertising airtime jointly, in a move that paves the way for a merger of their sales operations.The super-regulator has decided to withdraw the ITC’s rules on the joint selling of airtime, which prohibit the large television sales houses from collaborating. The… Continue reading Ofcom Clears Way For Sales House Consolidation

Commercial radio saw adspend increase by a solid 6.3% year on year to just below £150 million during the third quarter of 2003, suggesting the industry is leading the way out of the advertising downturn.According to the latest figures from the Radio Advertising Bureau, this seventh consecutive quarter of growth highlights commercial radio’s recovery ahead… Continue reading Radio Leads The Way Out Of Advertising Downturn

ITV’s advertising revenues will fall by 2.5% in the final quarter of the year, giving a full year decline of 4.1%, according to forecasts from Merrill Lynch analysts. This is a slightly poorer performance than the 1.0% Q4 decline recently predicted by Lehman Brothers.Also On MediaTel Insight Today…Mobile Video Will Become ‘Fourth Screen’, Says OvumNext… Continue reading MediaTelINSIGHT: ITV Advertising To Drop By 4% In 2003

Media and technology group ValueClick has been appointed by British Airways to build a privately branded affiliate marketing programme.ValueClick’s Be Free group has been charged with strengthening British Airway’s online presence through its pay for performance network of travel related site in order to maximise revenues.Through utilising Be Free technology British Airways will implement its… Continue reading ValueClick Secures British Airways For Marketing Drive