Mobile internet access is continuing to rise, according to new figures from the Mobile Data Association (MDA).According to the MDA, a total of 897 million page impressions were viewed during October 2003 through 02, Orange, T-Mobile and Vodafone.The continued growth in WAP useage has been attributed to the continued success of downlaodable ringtones.The huge numbers… Continue reading Mobile Internet Use Continues To Rise
Hachette Filipacchi has revealed that its teen title ELLEgirl will be published on a monthly basis from February 2004 in response to demand from readers and advertisers.The move will see Clare Irvin move from her role as editor of Sugar to become consultant editor of ELLEgirl, which has been published bi-monthly since June when Hachette… Continue reading Hachette To Take ELLEgirl Monthly In The New Year
Advertising revenues at Future Network’s portfolio of magazines were up by 9% for the first ten months of the year, the company said this morning. Circulation revenues, which account for 68% of group revenue, rose by 14%.Future says that the first four months of the second half continue the trends outlined in the company’s first… Continue reading Future Network Sees Ad Revenues Up 9%
Digital marketing company, ValueClick, has poached DoubleClick’s director of account management, Vanessa Kent, to take up the role of corporate development director.The newly created position will see Kent work to develop a new account management process for ValueClick’s technology and media divisions. She will also oversee client relationships and will be responsible for presenting products… Continue reading ValueClick Appoints New Corporate Development Head
Thousands of radio listeners were deprived of BBC services this morning after a power cut caused a thirteen minute black out at Radio 4 and Radio Five Live.The power failure interrupted a Today programme interview with Culture Secretary, Tessa Jowell, who had to be moved to another studio as transmission was temporarily lost between 7.53am… Continue reading BBC Blackout Deprives Thousands Of Radio Listeners
A feature of the agency landscape over the coming few years will be a return to slow, more stable revenue growth, according to analysts at Merrill Lynch. Looking ahead, agencies are expected to concentrate more on organic growth and less on acquisitions, not least because there is little room left for continued consolidation via major… Continue reading MediaTelINSIGHT: Agencies To Return To Slower Stable Growth
A feature of the agency landscape over the coming few years will be a return to slow, more stable revenue growth, according to analysts at Merrill Lynch. In an advertising and marketing services reports, the broker says that agencies will turn to slower, but more stable organic growth to build their revenues. Agency holding companies… Continue reading Agencies To Return To Slower Stable Growth, Says Broker
US newspaper advertising expenditure rose by 1.5% to $10.9 billion during the third quarter of the year, according to preliminary estimates from the Newspaper Association of America (NAA). National advertising led the way with an 8.2% rise to $1.9 billion, boosted by gains in telecommunications and computer equipment. Retail advertising spending edged up 0.8% to… Continue reading US Newspaper Advertising Rises 1.5% In Q3
US advertising spend increased by 5.7% year on year in the third quarter of 2003, with ten out of twelve media categories reporting growth, according to new figures from Nielsen Media Research. Nielsen Monitor-Plus, which tracks trends in the media, claims that expenditure has been growing througout 2003. Adspend climbed by a modest 1.5% in… Continue reading US Adspend Continues To Grow, Says Nielsen
Online Christmas shopping is at least four times faster than high street shopping, according to the Interactive Media in Retail Group. This festive shopping season is set to be the biggest yet for online sellers and the e-retail industry is going to great lengths to promote the benefits of internet shopping. The IMRG estimates that… Continue reading Go Online For Xmas Shopping, Says IMRG
