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The newly updated advertising spend, growth and share forecasts from Jack Myers Report are shown below. For a comparison of all the latest advertising forecasts click here. US Advertising Growth, Spend & Share Forecasts By Medium 2002-04  Medium  2002  2003  2004    % Growth  Spend ($m)  % Share  % Growth  Spend ($m)  % Share  %… Continue reading Revised US Advertising Forecasts From Jack Myers

Internet advertising revenues in the US grew by 20% in the third quarter of the year to reach $1.7 billion, according to the latest figures from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC). “We believe the fundamentals of interactive advertising will further drive industry revenues. The 5% quarter over quarter growth further demonstrates that… Continue reading US Internet Advertising Revenue Rises 20% In Q3

High-definition television (HDTV) is beginning to cast off its reputation as a niche technology and almost one-in-six US adults say that they plan to get a compliant set. According to Ipsos Reid, the proportion of Americans who are somewhat or very likely to get HDTV has increased from 10% to 15% in the past year.… Continue reading TV Viewers Enter High Definition Era

Regional newspaper publisher, Johnston Press, was seen in the spotlight after revealing encouraging second half results. However, the news failed to inspire the market and the stock fell 0.37%.Advertising revenues at the group surpassed expectations in the second half of the year, with growth of 4.9% already achieved in the five months to 30 November… Continue reading Sharewatch: Johnston Falls Despite Bullish Results

The direct marketing industry saw a distinct improvement in business conditions in the three months to September 2003, according to the latest Industry Trends Survey from the Direct Marketing Association.The study shows that imbalances between the sectors appear to have stabilised and some media seemed particularly buoyant, with more than half of those surveyed registering… Continue reading Direct Marketing Industry Has Positive Third Quarter

New European legislation comes into force today aimed at bringing an end to the rising tide of unwanted spam, which now accounts for more than half of the 31 billion emails sent each year.Britain is one of the first countries to implement the wide-ranging directive on electronic communications, which means that direct marketing emails may… Continue reading New Anti-Spam Legislation Could Prove Ineffective

Regional newspaper advertising revenues are showing signs of stabilisation, whilst national revenues remain difficult and volatile, according to the UK’s largest newspaper group Trinity Mirror.The company says that total advertising revenues were up by 1.0% in the five months to November 2003. Within this, regionals grew by 3.9%, although London and the south-east saw a… Continue reading Trinity Mirror Sees Weak National Revenue

Independent News & Media, publisher of the Independent, has announced plans to is to sell its London regional newspaper businesses to Archant Regional for £62 million.Archant today paid £52.0 million for three of the five newspaper divisions – ‘Post’, ‘East London’ and ‘North London’. The two remaining divisions – ‘Kent’ and ‘North West’ – are… Continue reading INM’s London Titles Go To Archant For £62 Million

Carlton Screen Advertising has secured Swedish furniture group IKEA to launch its first ever cinema advertising campaign as part of a wider push to build brand awareness amongst potential customers.The campaign will feature a range of ads that have been running on terrestrial television channels since November and will launch across national cinemas for four… Continue reading Carlton Secures IKEA For Cinema Campaign