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UK advertising will grow by 3.0% this year, before rising to 5.5% in 2004, according to the latest set of forecasts from Universal McCann‘s Robert Coen. This is a little stronger than the growth figures predicted for most other major European advertising markets. Most key industrialised countries outside the US are just beginning to see… Continue reading UK To Lead European Ad Growth, Says Universal McCann

The number of UK households and small businesses with a high-speed internet connection has passed the key 3 million milestone, according to new figures from communications watchdog Oftel. The research shows that broadband adoption rates are now running at record levels, with more than 40,000 households and businesses installing high-speed internet services every week. The… Continue reading UK Broadband Connections Pass Key 3 Million Mark

A growing confidence in the UK advertising sector had not yet boosted revenues by the third quarter of the year, with Advertising Association figures showing a nominal rise of just 0.2% year on year and a decline of 2.6% after adjusting for inflation. It was a mixed performance during the period, with radio and outdoor… Continue reading UK Advertising Shows Real Terms Decline In Q3

The market for equipment used to access the web is expected to grow by 30% this year, as the popularity of broadband services continues to drive up internet penetration. According to a new report from In-Stat/MDR, the internet access device (IAD) market will grow at an overall annual rate of 15.5% between 2002 and 2007.… Continue reading Internet Access Device Sales Boosted By Broadband

Almost half of western European internet users will shop online next year, up from 44% this year, according to new figures from Jupiter Research. By comparison, only 40% of US web users planned to use online retail during November and December this year, which is typically the busiest time of year for ecommerce (see Festive… Continue reading Half Of Western European Net Users To Shop Online By 2004

Publisher Reed Elsevier was seen in the spotlight yesterday after ING downgraded the stock on the grounds that it would be a late beneficiary from a cyclical upturn. However, the stock was upgraded by Sanford Bernstein, which claimed the shares have been oversold. Shares were seen up 2.27%.Elsewhere, Cable & Wireless was seen boosted after… Continue reading Sharewatch: Reed Rises Despite Downgrade

Publisher Reed Elsevier was seen in the spotlight yesterday after ING downgraded the stock on the grounds that it would be a late beneficiary from a cyclical upturn. However, the stock was upgraded by Sanford Bernstein, which claimed the shares have been oversold. Shares were seen up 2.27%.Elsewhere, Cable & Wireless was seen boosted after… Continue reading Sharewatch: Reed Rises Despite Downgrade

The latest NRS national newspaper figures brought less than impressive news to the market, which saw its overall readership decline by 4.8% year on year during October, with heavy losses for the majority of titles.The Independent‘s recent decision to launch a tabloid version for commuters in the London area has proved successful in boosting circulation… Continue reading NRS National Newspaper Round-Up – October 2003

New research from Cobra beer has revealed that its first ever five week television advertising campaign doubled brand awareness amongst its key target consumers.The promotion launched in March 2003 and was specifically targeted to a youth audience through Channel 4’s digital channel, E4. According to Cobra, the ad was the most frequently shown on the… Continue reading Television Advertising Lifts Brand Awareness For Cobra

The latest NRS national newspaper figures brought less than impressive news to the market, which saw its overall readership decline by 4.8% year on year during October, with heavy losses for the majority of titles.The Independent‘s recent decision to launch a tabloid version for commuters in the London area has proved successful in boosting circulation… Continue reading NRS National Newspaper Round-Up – October 2003