In brief: NatWest CMO Margaret Jobling will chair a new IPA scheme to incentivise agencies to take steps to ‘foster an effectiveness culture’.
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In brief: Redditors’ own response to the news has been broadly negative, with many users expecting a worse user experience.
In brief: the feature will no longer be available beginning 16 March.
Ryan Rummery, commercial DAX director tells The Media Leader about his dream superpower and his greatest achievement of becoming a mentor.
It’s easy to get carried away by the popularity of streaming platforms but they are no match for our domestic broadcasters in appealing to UK audiences.
In brief: DoubleVerify has hailed a new product as the industry’s “first-ever scalable solution to verify viewability on Connected TV”.
In brief: The digital advertising network has announced a new turnkey ecommerce offering aimed at premium publishers.
In brief: Marne Levine has announced she will step down from her role as Meta’s chief business officer next week.
In brief: Philip Thomas, the former joint-chief executive of JCDecaux UK, has joined OOH Capital, the global out-of-home advisory company and consultancy.
Microsoft and Google’s rekindled rivalry over AI chatbots has analysts wondering what the downstream impact will be on Search advertising and industry workflow.
