It’s time for ad tech to get its house in order before the Government is forced to intervene.
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The UK ad market will grow by 3.8% to a total of £36.1bn in 2022, according to the latest quarterly Advertising Association/Warc Expenditure Report.
Significant changes in the CTV space are on the way. Finecast UK’s Stefan Jansen assesses what lies ahead.
Advertisers unwittingly spent £110m last year on misinformation sites, according to NewsGuard.
The US Justice Department and eight states filed an antitrust lawsuit against Google on Tuesday.
Rupert Murdoch has decided against combining Fox Corp and News Corp in a letter to the two companies revealed by regulatory filings.
Out-of-home media owners, Ocean Outdoor and Branded Cities have launched a new “super premium” network in the UK and US as part of a long-term partnership.
The digital entertainment and media platform has appointed Nicola Web as UK sales director, alongside two new heads of sustainability for the supply and demand side.
In brief: Advertising software platform DoubleVerify has appointed four commercial hires to “spearhead growth” in EMEA.
The new strategy comes as the number of people working in advertising and marketing fell by 14% between 2019 and 2022.