More Newsline articles

In brief: VCCP Media has been appointed as Krispy Kreme’s media agency after a three-way competitive pitch.

In brief: Bauer Media Audio UK has appointed Simon Myciunka as its new CEO.

In brief: WBD UK & Ire and Sky are expanding their ad sales partnership by adding kids’ channels Cartoon Network, Boomerang and Cartoonito to the Sky Media portfolio.  

Campaigns that offer sustainability as its main message are positively received, but cost is still a barrier for adopting sustainable consumption practices.

The Athletic’s chief commercial officer shares who has had the most influence on his career and why he dreams of writing a soap opera.

Did the UK’s newspaper coverage of the Coronation boost circulation or was it out of touch?

Ahmed El Kady investigates how media owners and ad solution providers are grappling with ways to best harness the technology.

The Media Leader Jobs: Voluntelling is especially common in the media and creative industries, where budgets are tight and teams often stretched beyond capacity to begin with.

A new celebrity-focussed feature could open the door for an ad-based business model, but the ‘authentic’-branded platform may not be that enticing for buyers.

The IPG Mediabrands agency is rolling out a bespoke algorithm that it claims enables advertisers to optimise media-buying for more audience attention and lower-carbon formats at the same time.