More Newsline articles

In the coming years, brands and marketers will have to reshape the influence they are having on our consumerist culture and better connect to the reality of our climate predicament, writes Jellyfish’s brand strategy chief.

Budweiser and Weetabix are among the first major brands to launch nationwide multichannel campaigns during a period of “late money” being spent on TV in the UK this summer.

Nicola Kemp reviews ‘The Blend’, in which OMD UK’s managing partner and head of global growth Tobi Asare explores the first-person stories of ambitious, creative, and resilient women.

In his final regular column for The Media Leader, Laurence Green recommends eschewing neophilia for greater care toward what is at the heart of media and marketing.

Columnist Raymond Snoddy and Richard Reeves, MD of the Association of Online Publishers, join Jack Benamin to talk about publishers’ progress in defending their IP, the future of news, and trust in newsbrands.

Advertisers can use its generative AI offering to produce content and copy for ad creative, including titles, images, and headlines.

The UK TV ad market will decline by 6% in 2023, Channel 4 has forecast, as the broadcaster admitted having to “cancel a handful of shows” in response to trading this year being worse than expected.

Interview: Dominic Williams divulges how he hopes to transform his commercial team for a new era selling against AV content, and why advertisers aren’t ultimately concerned with the Mail’s controversial coverage.

TV advertisers and broadcasters need to embrace programmatic, streaming and measurement technologies instead of sticking with the status quo, or risk being left behind by consumers.

A pause for due process over the BBC presenter scandal is needed, but the Corporation can rightly be blamed for its slow response to allegations.