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Anna Sampson explains why cross-functional skills are not only important for employees’ “squiggly careers” but for companies to retain diverse talent.
In brief: Tom Cornell has become chief investment officer at Hearts & Science after five years at MG OMD.
In brief: O’Riordan joins The Times after departing Associated Newspapers after 15 years amid broader cost-cutting measures.
At this crossroads in online advertising and media, Nick Manning examines what went wrong, where we are now and where advertisers should turn to reprioritise quality messaging, effectiveness and creativity.
The not-for-profit company has a new visual identity, supported by a broad media campaign across ATL and digital channels.
As viewers are paying more than ever for TV content, Bob Wootton examines the latest Ofcom consultation on “levelling the playing field” between broadcasters’ ad schedules.
DoubleVerify identified three times as many CTV ad fraud schemes in 2022 as they did in 2020.
In brief: the bagel brand will run 3D creative across select Global-run digital gateway screens at London Waterloo and Kings Cross St Pancras.
Havas’ global managing director of measurement explains why, despite falling out of favour, Marketing Mix Modelling still has a lot to offer marketers.