Mobile marketing company, Aerodeon, has secured a deal to launch the first ever SMS campaign for Bacardi Breezer.The campaign, which launches this month, aims to increase sales of Bacardi Breezer by offering consumers the opportunity to win a celebrity lifestyle, with a five star holiday to Las Vegas as well as 24 hours of celebrity-styled… Continue reading Aerodeon To Launch SMS Campaign For Bacardi Breezer
Mobile operators are being optimistic if they expect multimedia messaging services (MMS) to be the elixir for the ills of the industry, says a new study by market researchers Datamonitor.The success of short message service (SMS) text messaging has encouraged operators to invest heavily in MMS and it is hoped that mobile data services will… Continue reading MMS Study Brings Little Cheer To Operators
The ITC has imposed a £10,000 financial penalty on teleshopping channel, Autionworld, for breaching the ITC code of practice.According to the ITC, numerous viewers complained last year that goods ordered from the channel did not arrive within the advertised delivery period. The ITC upheld these complaints last year, and warned the channel that any similar… Continue reading ITC Imposes £10,000 Fine On Auctionworld
The Sunday Telegraph has secured South African Airlines, the official brand of the 2003 Cricket World Cup, to sponsor a special supplement providing a detailed guide to the event.The 2003 World Cup supplement will be published on 2 February, a week before the official opening of the Cricket World Cup, which runs from 8 February… Continue reading Sunday Telegraph Bags Sponsor For Cricket Supplement
ITV has secured Nestlé as the record £6 million sponsor of the next series of Pop Idol.The deal, which is the richest ever co-promotion for one series on British television, includes all on-air and off-air activity and will see a range of Nestlé brands promoted alongside the new series of Pop Idol, which will form… Continue reading ITV Secures Nestlé As Record £6m Sponsor Of Pop Idol
Online Shopping Attracts More Than 8 Million BritonsThe UK’s internet retail sector hit new heights in the pre-Christmas period with 8.4 million adults choosing to shop online.Contract Publishing Industry Continues To BoomThe contract publishing industry continues to boom with turnover expected to reach an estimated £313 million in 2002, according to the latest report from… Continue reading On MediaTel Insight Today…
JCDecaux has secured the right to handle street furniture sales for the city of Blackpool.The deal will see JCDecaux supply 200 advertising panels and bus shelters in Blackpool city centre, along its famous sea-front and in its shopping and entertainment centre.The agreement with Blackpool Transport incumbent, MediaCo, begins immediately and makes Blackpool a key part… Continue reading JCDecaux Secures Blackpool Street Furniture Deal
France Télécom has completed the sale of the Dutch cable operator Casema in a deal worth €665 million. Providence Equity Partners and the Carlyle Group will each take a 46% share of the business with GMT owning the remaining 8%. Casema is the third largest cable television operator in the Netherlands and has approximately 1.3… Continue reading Casema Sold To Private Equity Groups
According to press reports, AOL Time Warner has sold its 8.4% stake in Hughes Electronics, the parent company of DirecTV. The Wall Street Journal claims that a $800 million deal has been brokered with the Bank of America which is expected to sell the shares on the open market. Hughes is a subsidiary of the… Continue reading AOL Sells Hughes Stake For $800 Million
A slow but steady improvement in sales continued throughout 2002 for outdoor contractor, Maiden Group, although turnover is not likely to achieve the levels anticipated at the release of the group’s financial results in September (see Maiden Pushed Into Red By Tough First Half). The recovery slowed significantly towards the end of 2002, with a… Continue reading Maiden Sees Good Start To 2003, But Demand Is Inconsistent
