Despite the confidence emanating from high-ranking decision makers at the UK’s top companies, there is as yet little concrete evidence to support claims that the marketing and media sectors are on the road to recovery.The latest IPA Bellwether report showed that of those setting new budgets for 2003 in the fourth quarter, twice as many… Continue reading Feature: Bellwether Brings Mixed Message For Marketers
Digital communications group, AdLINK Internet Media, has launched a new company to specialise in digital direct marketing.Response Republic, which is a wholly owned subsidiary of AdLINK, will begin operating as an independent company in the UK and France in February and will roll out across the rest of Europe next year.The organisation, which will be… Continue reading AdLINK Launches Specialised Digital Marketing Company
Capital Radio’s advertising revenues fell by 6% in the quarter ending 31 December 2002. October was down by 14% and November and December were broadly flat. Capital says that this reflects the continuing tough advertising market.The group anticipates that January revenues will be modestly up year on year. However, the outlook for February and March… Continue reading Capital Radio Ad Revenue Falls 6% In Q4 2002
Yahoo! UK & Ireland has promoted its UK managing director, Martina King, to its top marketing role as managing director of country operations.Former director of sales and marketing, Fru Hazlitt, will take over as managing director for Yahoo! UK & Ireland and will work to extend the company’s presence in Europe.In the newly created role,… Continue reading Yahoo! Promotes UK Boss To Top Marketing Role
The Daily and Sunday Telegraph are to undergo a major re-design in the spring, which will be promoted by a national marketing campaign.It is understood the Telegraph Group will be using money saved from cutting back on bulk sales to invest in new content for the paper over the coming months (see Telegraph Group Puts… Continue reading Daily and Sunday Telegraph Set For Major Re-Design
Mobile Operators Unite In Opposition To Oftel RulingUK mobile operators have responded angrily to the decision of the telecommunications regulator to impose reductions on the cost of many calls and warned that customers could lose out as a result.US Online Advertising Forecasts From eMarketerAfter suffering a 12.5% decline in 2002, US online advertising is set… Continue reading On MediaTel Insight Today…
Capital Radio’s advertising revenues fell by 6% in the quarter ending 31 December 2002. October was down by 14% and November and December were broadly flat. Capital says that this reflects the continuing tough advertising market. The group anticipates that January revenues will be modestly up year on year. However, the outlook for February and… Continue reading Capital Radio Ad Revenue Falls 6% In Q4 2002
The fortunes of Interpublic, the world’s second-largest advertising network, hit a new low yesterday as a prominent ratings agency issued a warning about the group’s debt. Interpublic endured a torrid 2002, punctuated by poor results, accounting revisions and ruminations on the state of the advertising economy. Just recently, IPG’s chief executive CEO John Dooner said… Continue reading Interpublic On The Brink Of Junk Status
The Barclay brothers have reportedly drawn up a plan to sell their national weekly newspaper, The Business. According to confidential documents obtained by the Financial Times, a possible management buy-out of The Business has been under consideration for some time. It is understood that lawyers acting for the Barclays have exchanged letters with City advisers… Continue reading Barclay Brothers Set To Sell The Business
Bidders are now lining up to make offers on Vivendi Universal’s entertainment assets, even though the group has so far maintained that they are not for sale. According to US press reports this week, Vivendi is being approached by at least for suitors for its US entertainment assets, which include Universal Pictures, USA Cable, Studios… Continue reading Bidders Move On Vivendi For Entertainment Assets, Say Reports
