Sky News has secured weekly financial paper, The Business, as the sponsor of its market report bulletin, The Financial Report.The sponsorship agreement, negotiated by Sponsorcom, will give The Business a ten second opening and five second closing credit around each bulletin.The Financial Report is a 30-second news bulletin which broadcasts five times a day from… Continue reading The Business To Sponsor Sky’s Financial Reports
Lycos UK is launching a new free-to-access online channel called Remember The 80s, in an attempt to allow users to re-visit the decade and sample the music, films and fashion of the era.The channel will feature specially designed web pages which reflect the style of the eighties and will later expand to cover the sixties,… Continue reading Lycos Launches Eighties Nostalgia Channel
The BBC has moved to silence critics of its new digital entertainment channel, BBC3, by unveiling a schedule that focuses heavily on news, factual programmes and original British content.The channel for young adults, which has been two years in the making, was finally given the go ahead last September with a strict set of conditions… Continue reading BBC3 Moves To Silence Critics With Schedule Launch
A range of high profile brands have signed up to advertise on talking petrol pumps, the latest ambient innovation designed to reach elusive consumers.Insurance company More Th>n, Royal And Sun Alliance and Transport For London are to begin advertising on the pumps next month, while Nestle and the Central Office Of Communication (COI) is set… Continue reading Advertisers Sign Up To Talking Petrol Pumps
The Barclay brothers have reportedly drawn up a plan to sell their national weekly newspaper, The Business.According to confidential documents obtained by the Financial Times, a possible management buy-out of The Business has been under consideration for some time. It is understood that lawyers acting for the Barclays have exchanged letters with City advisers outlining… Continue reading Barclay Brothers Set To Sell The Business
Multi-Feature Broadband Boxes Coming To The Living RoomBroadband set-top boxes are becoming more and more feature-laden, as cable and satellite companies turn to the high-speed delivery platform to increase average revenues per subscriber and reduce customer churn.WAN Hails The Distribution RevolutionNew technologies and processes offer publishers unprecedented opportunities to transmit information, increase sales and cultivate… Continue reading On MediaTel Insight Today…
There will be a substantial recovery in advertising in 2004, even if there is a war in Iraq, says WPP chief executive Sir Martin Sorrell.Speaking at a conference in Seoul in South Korea, Sorrell is reported as saying that he is sticking with his previous forecasts of a real recovery in 2004 and little before… Continue reading Sorrell Sticks To 2004 Ad Recovery Forecast
There will be a substantial recovery in advertising in 2004, even if there is a war in Iraq, says WPP chief executive Sir Martin Sorrell. Speaking at a conference in Seoul in South Korea, Sorrell is reported as saying that he is sticking with his previous forecasts of a real recovery in 2004 and little… Continue reading Sorrell Sticks To 2004 Ad Recovery Forecast
The popularity of broadband is based on the fact that subscribers tend to be wealthy, web savvy consumers who use the internet on a regular basis. However as high-speed access increasingly becomes the norm, there is uncertainty as to how the demographic will evolve. According to analysis by eMarketer, there were approximately 17 million broadband… Continue reading Broadband Set To Enter The Mainstream, Says eMarketer
New technologies and processes offer publishers unprecedented opportunities to transmit information, increase sales and cultivate new sources of revenue, says a new study from the World Association of Newspapers (WAN). The latest “Shaping the Future of the Newspaper” report concerns itself with the development of distribution methods which enable publishers to reach a wider audience… Continue reading WAN Hails The Distribution Revolution
