Hachette Filipacchi is to promote the new Adidas ‘Colours’ collection across three of its highest-profile titles, in the first major group advertising deal since its creation last year (see Hachette Buys Attic Futura For £40 Million).The deal, which includes women’s glossy B magazine and teen titles Sugar and ELLEgirl, has been designed specifically for each… Continue reading Hachette Filipacchi Secures First Major Group Ad Deal
December brought a limited amount of festive cheer to UK terrestrial TV, which saw revenue increase slightly year on year during the month. Channel Five showed the greatest improvement, with revenue rising by 25.5%, followed by Channel 4, which experienced a welcome 9.6% year on year boost. However, things were not so positive for ITV1,… Continue reading TV Market Round-Up – December 2002
A merger of the cable firms Telewest and NTL will not take place for at least another year, according to a report in today’s Guardian.The newspaper claims that bondholders want both management teams to achieve operational targets before they provide more funds and support amalgamation.This will come as a surprise to many industry observers who… Continue reading UK Cable Merger Put On Hold
Virgin Radio is investing £3 million to promote its rock sound to the nation in its biggest ever advertising campaign.The campaign, which includes TV, outdoor, print and cinema activity, will run throughout February and March, featuring artists that define the station’s sound. Virgin’s No Repeat 9 To 5 will be heavily promoted as part of… Continue reading Virgin Radio Invests £3m In Biggest Ever Ad Campaign
December brought a limited amount of festive cheer to UK terrestrial TV, which saw revenue increase by 1.2% year on year. Channel Five showed the greatest improvement, with revenue rising by 25.5%, followed by Channel 4, which experienced a welcome 9.6% year on year boost, bringing revenue to just below £47 million. However, things were… Continue reading TV Market Round-Up – December 2002
MMS Study Brings Little Cheer To OperatorsMobile operators are being optimistic if they expect multimedia messaging services (MMS) to be the elixir for the ills of the industry, says a new study by market researchers Datamonitor.Holiday Online Sales In Line With ExpectationscomScore Networks calculates that US online retail sales totalled $13.3 billion in the last… Continue reading On MediaTel Insight Today…
comScore Networks calculates that US online retail sales totalled $13.3 billion in the last quarter of 2002, a year on year increase of 23%. The figures, reported on eMarketer, do not include travel sales but tally with a survey taken just after Christmas which estimated holiday spending at more than $13.7 billion (see ECommerce Market… Continue reading Holiday Online Sales In Line With Expectations
Broadband continues to win hearts and minds in the UK with new findings from Oftel revealing that 84% of internet customers are now aware of high-speed services and their merits compared to just over 50% in February 2002. New subscribers to permanent connections were wholly responsible for the increase in internet connectivity during November (see… Continue reading UK Broadband Revolution Gathers Pace
Mobile operators are being optimistic if they expect multimedia messaging services (MMS) to be the elixir for the ills of the industry, says a new study by market researchers Datamonitor. The success of short message service (SMS) text messaging has encouraged operators to invest heavily in MMS and it is hoped that mobile data services… Continue reading MMS Study Brings Little Cheer To Operators
Digital TV homes in the UK have, on average, 3.1 sets, making the country more ‘television-centric’ than the US, says a report in New Media Markets. The research, carried out by consultants Understanding & Solutions in association with BBC Worldwide, found that there are 2.9 sets in the average US digital household while French digital… Continue reading UK Is More ‘Television-Centric’ Than US, Says Study
