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The health of the advertising economy is closely related to corporate profitability and consumer spending. A number of industry observers have noted that during the recent advertising downturn, corporate profitability has been the weak factor in the economy, whilst consumer spending has been resilient. However, in a pan-European outlook for 2003, Merrill Lynch analysts say… Continue reading European Advertising Will Grow Despite Likely Consumer Spending Slip

US consumers are expected to spend $14.8 billion online during the first quarter of this year, a marginal increase on the same period in 2002, according to the latest figures from the Yahoo!/ACNielsen Internet Confidence Index. The spending forecast, whilst up 1.4% on Q1 2002, is down by 4.5% on the $15.5 billion spent by… Continue reading US Online Retail Spend To Nudge Up 1.4% In Q1, Finds Survey

In May this year, the UK Government is set to auction licences for wireless services that will allow broadband content delivery at speeds of up to 2Mbits/sec, at distances of up to 10km. It is hoped that these services – which can deliver multimedia content – will help to build the multi-platform ‘broadband Britain’ envisaged… Continue reading UK Government To Auction Wireless Broadband Licences

More than 300,000 digital adapters have been sold in the two months since the launch of free-to-air digital terrestrial TV service, Freeview, it was announced today. The figures, compiled from measured data and feedback from retailers and manufacturers, show that sales per week since launch average more than 33,000. Over the same period, almost two… Continue reading Freeview Shifts 300,000 Adapters In First Two Months

The media sector experienced another day of crushing losses on Monday, after a heavy sell-off in the banking and oil sectors. Wall Street provided no respite as it was closed in honour of Martin Luther King’s birthday.Carlton and Granada were seen in focus on news they will be allowing ex-ITV Digital subscribers to keep their… Continue reading Sharewatch

The IPA’s quarterly Bellwether report, published today, has dampened hopes for a swift recovery in marketing spend, with the majority of companies revising their marketing budgets down during the fourth quarter of 2002.The report, which looks at advertisers’ new budget setting, current budget revisions and actual marketing spend, shows that total current marketing budgets were… Continue reading IPA Bellwether Report: Down But Not Out

The UK consolidated its position as Europe’s leading e-commerce market in the run-up to Christmas 2002 with 60% of the online population accessing a retail site during December.Nielsen//NetRatings calculates that 12.8 million UK internet users visited an e-commerce site at some point last month, an increase of 3.7 million on the figure for December 2001.“These… Continue reading UK Acclaimed As European ‘Capital of E-Commerce’

Media Neutral planning is the industry buzz phrase of the moment, but is it just a case of re-visiting old mistakes? Naked Communications’ Will Collin explains……Back in the late eighties when I began my career in the advertising industry, people were beginning to become very het up about something called “integration”. Clients in particular were… Continue reading NewsLine Column: Is Media Neutrality A New Name For An Old Idea?

NRS figures for the June to November period revealed a relatively static picture of overall national newspaper readership, which increased by just 0.3% year on year, remaining just above the 66.5 million mark.There was good news for the broadsheet market, with solid gains across the majority of titles. An exception was the Sunday Telegraph which… Continue reading NRS National Newspaper Round-Up – November 2002 (Non-Subscribers)

Emap’s new chief executive, Tom Moloney, has dismissed assertions that Emap should divest itself from its business to business magazines, claiming they are the “unpolished jewel in Emap’s crown.”Moloney told the Financial Times: “People label Emap a consumer magazine company but business to business is our strongest business with market leading positions and very high… Continue reading Moloney Gets Back To Business At Emap