The RAJAR listening figures for the third quarter of 2002 show that, period on period, there has been little movement in terms of share. All BBC saw its share of listening remain unchanged, whilst All Commercial radio saw a slight 0.2% points drop.All National Commercial radio stations experienced a 0.9% points decline period on period,… Continue reading RAJAR Results Q3 2002 – Overall Summary
A year on year comparison of listening for national radio stations during the third quarter of 2002 reveals an impressive period for speech-based station, BBC Radio 4, which saw its weekly reach increase by 6.1% to just under 10 million listeners. The station, which is squarely aimed at older listeners, also performed well in terms… Continue reading RAJAR Results Q3 2002 – National Stations
Revenues fell by 3% during the third quarter of the year at global marketing communications group, WPP, with recovery in the markets emerging more slowly than had been anticipated.In its quarterly trading update, WPP said that whilst the rate of decline was lower in the third quarter than in the first half of the year,… Continue reading WPP Sees Muted Revenue Growth In Third Quarter
The following tables show the best and worst performers, in terms of weekly reach and share of listening, of the local commercial stations broadcasting outside London.The following stations are reporting with new survey periods: Kix 96 and 107.4 The Quay will now report yearly; Key 103 (Manchester) and Magic 1152 (Manchester) will now report quarterly… Continue reading RAJAR Results Q3 2002 – Local Commercial Stations
Revenues fell by 3% during the third quarter of the year at global marketing communications group, WPP, with recovery in the markets emerging more slowly than had been anticipated. In its quarterly trading update, WPP said that whilst the rate of decline was lower in the third quarter than in the first half of the… Continue reading WPP Sees Muted Revenue Growth In Third Quarter
Vivendi Universal has agreed to sell its non-US publishing assets to Lagardere for E1.25 billion. The deal, which is subject to regulatory approval, will ensure that respected publications such as the Chambers and Larrousse reference books remain in French hands. It was initially expected that the US publisher, Houghton Mifflin would be sold with these… Continue reading Vivendi Sells Publishing Business To Lagardere
The ASA has upheld complaints against a national poster campaign for Tetley, which implied that tea prolongs life.The ad, which featured a large red heart above the strapline: “Go On, Live A Lot”, claimed that “Tetley is rich in antioxidants that can keep your heart healthy.”The Food Commission complained the ad misleadingly implied that drinking… Continue reading ASA Upholds Complaint Against Tetley Tea
WPP was the best performer in the FTSE 100 for much of yesterday following reports in the US trade press of a boost to advertising revenues. It is understood that the report said that WPP‘s biggest client, Ford, was set to double its advertising budget for the forthcoming coming year. Share rose 5.49% to close… Continue reading Sharewatch
Marketers see increased customer satisfaction as the most important factor in making advertising effective, according to the latest survey from Continental Research and the Chartered Institute of Marketing (CIM).The business omnibus study shows that marketers and finance directors have differing views on the effectiveness of marketing, with only 13% of finance directors and CEOs agreeing… Continue reading Customer Satisfaction Is Key To Successful Advertising
The IPA is setting up a new policy group to act as a voice for agencies on new business issues and to promote best practice.It is understood that the New Business Group has been formed in response to requests from the AAR for agencies to sign confidentiality agreements, delays by advertisers in making decisions following… Continue reading IPA Launches New Business Group To Promote Best Practice
