According to the DCMS and DTI, who jointly published the draft Communications Bill yesterday, the new legislation has the following functions: Establishes a new regulatory framework for the whole of the Communications sector. Transfers functions from the existing five regulators to OFCOM. Provides for further deregulation to evolve as markets change and streamlines the regulatory… Continue reading The Bill In Brief: The Changes To Come
ISBA is to be among nine founder members launching an initiative to develop children’s understanding of advertising and the media, in an attempt to counteract negative opinions regarding the effects of advertising on young minds.The Media Smart scheme, whose other backers include toy manfacturer Hasbro, Sky and FMCG company Masterfoods, will launch in June and… Continue reading Children’s Media Literacy Initiative To Launch
The Government’s draft Communications Bill, announced in Parliament yesterday (see Draft Communications Bill Relaxes Cross Media Rules), laid down the proposed framework for the establishment of the new super-regulator OFCOM.The Office Of Communication (OFCOM) will have concurrent powers with the Office Of Fair Trading to apply competition rules in the communications sector and will replace… Continue reading Communications Bill Lays Down OFCOM Framework
The following stations were reporting with new survey periods: Real Radio Scotland, which is reporting quartelry and 107.4 The Quay, which is now reporting half-yearly.New groups in this quarter’s report were: Magic Network – North, which is reporting half-yearly and KM Radio Group, which is reporting yearly.Stations reporting for the first time were: Saga 105.7… Continue reading 08.05.02
Media measurement group ACNielsen MMS has announced that its name is to change to Nielsen Media Research with immediate effect. The move follows the consolidation of the ACNielsen Media International and Nielsen Media Research brands.The reunification of the two Nielsen companies is being done with the aim of creating a single worldwide media measurement brand,… Continue reading Nielsen Merges Research Brands
As the industry prepares for tomorrow’s publication of the Q1 2002 RAJAR figures, radio owners Capital and Emap have announced new appointments within their strategic planning and programming departments respectively.Jane Bardsley, currently direct marketing manager at EMI/Virgin records, will join Capital on 20 May as brand strategy manager. The appointment was made by Juliet Browse,… Continue reading Commercial Radio Outfits Announce Appointments
The corporate new business team within IPC’s Central Sales operation, restructured late last year (see IPC Restructures Central Sales Division), has secured a £1m advertising campaign to promote the relaunch of Kraft Dressings as “Kraft Get Dressed”. The campaign will run throughout the summer across titles from IPC’s women’s monthly and weekly portfolios.The campaign will… Continue reading IPC Bags £1m Kraft Relaunch Campaign
Just in case the populace has not seen enough of David Beckham, between press coverage of the infamous metatarsal and the slew of World Cup related advertising featuring the England captain, in the month leading up to the tournament in Japan and Korea 300 Taxi Media cabs will be carrying pictures of him.600 superside ads… Continue reading David Beckham Takes To Cabs
The number of internet users in the European region is forecast to reach 175.7 million this year and 221.2 million by 2004, according to a new report from eMarketer released today. Whilst growth is beginning to slow, Europe will remain the second largest regional internet market, behind Asia-Pacific and ahead of North America. European internet… Continue reading European Internet User Forecasts
According to a new report from the Yankee Group, wireless subscriber numbers will exceed 18.5 million in Canada by 2006. Although voice revenues will only increase from C$6.4 billion in 2002 to C$8.8 billion in 2006, data revenues will grow rapidly from C$45 million to almost C$1.3 billion in the same period. The Yankee Group… Continue reading Wireless Subscriber Growth In Canada Will Rocket, Says Yankee Group
