Viewing figures for the BBC’s coverage of the FA Cup final have reportedly hit a record low with just 6.3 million people tuning in to watch Arsenal play Chelsea on Saturday.The match, which was shown as part of a five and a half hour programme on BBC1, drew an average of 6.3m viewers, around half… Continue reading BBC Shoots Wide With FA Cup Final Coverage
JCDecaux Airport has revealed the results of research which used a pseudo brand to prove the effectiveness of airport advertising.The research, which aimed to establish the isolated effect of advertising in airports alone, used a fictitious brand called “Bleu”. The brand was launched with the strapline “banking will never be the same again” across all… Continue reading Bogus Brand Proves Airport Ad Cut Through
The Advertising Association (AA) has welcomed the publication of this week’s draft Communications Bill as a “complex and wide-ranging” piece of legislation but has taken issue with the proposals on advertising content regulation.The Government is urging the advertising and broadcasting industry to come up with concrete proposals for a more co-regulatory regime for monitoring advertising… Continue reading AA Takes Issue With Communications Bill Proposals
Guardian Media Group Makes £41m Offer For Jazz FMThe Guardian Media Group (GMG) has made a takeover offer for Jazz FM, the radio station confirmed this morning. GMG has tabled a £41 million offer for Jazz, representing 180p per share – a 30% premium on Friday’s closing price of 139˝p.The offer has not yet been… Continue reading Guardian Media Group Makes £41m Offer For Jazz FM
Initial reaction is already emerging in response to the publication today of the draft Communications Bill:Culture Secretary Tessa Jowell’s opposite number on the Conservative benches, Tim Yeo, has said: “I give a cautious welcome to the publication of this Bill. I however, remain disappointed that Tessa Jowell has not followed her own logic and fully… Continue reading Reaction To Draft Bill Begins
Granada Enterprises has secured Felix cat food as the sponsor of ITV1’s You’ve been Framed in a deal worth £1m.The deal, which includes broadcast sponsorship of the weekend video clips show alongside an integrated online sponsorship, is intended to drive brand status and reinforce the “mischievous” positioning of Felix.Terry Gorst, who negotiated the deal on… Continue reading ITV Puts Felix In The Frame
Channel 5 has signed a deal with Heinz that will see the food brand sponsor the broadcaster’s afternoon family movies on Saturday and Sunday.The year-long deal, which is thought to be worth £1m, is Heinz’s first major TV sponsorship and will see four separate Heinz brands – Heinz spaghetti, Heinz frozen pizzas, Heinz frozen deserts… Continue reading Beans Means Heinz For Channel 5
Outrider is to become the first digital marketing agency to independently audit its email advertising campaigns in an attempt to offer clients an increasing level of transparency.The audits will be carried out by ABC Electronic and will allow Outrider to verify and measure email campaigns on behalf of its clients. The company will be able… Continue reading Outrider To Audit Email Ad Campaigns
The fallout from the the closure of ITV Digital continued yesterday, with BSkyB seeing stock fall 1.03% to finish at £7.65, after Merrill Lynch said that the closure could hit profits.Granada fared slightly better yesterday, improving 2.18% to close at £1.29 amid speculation that the resignation of Stuart Prebble, chief executive of ITV (see Prebble… Continue reading Sharewatch
Emap’s monthly glossy New Woman is increasing its fashion content to attract more advertising from high-end retail brands.From June the magazine will include an extra eight pages of fashion per issue and will focus on premium and international designer labels. The title will include the work of more top photographers and will feature a new… Continue reading New Woman Ups Fashion Content
