Increased circulation of 48% of all regional newspaper titles with ABC membership has been achieved alongside an industry-wide policy of reducing bulk sales and discounted copies, according to the Newspaper Society.“Despite pursuing a tough policy of reducing bulk sales across the industry the regional press as a sector has managed to improve its overall circulation… Continue reading Regional Circulation Up Despite Bulk Cuts
The best performance in yesterday’s media market came from Pearson, which saw shares rise 13.77% to close at £8.76. The media group that owns the Financial Times reported its full year results yesterday showing a 12% drop in 2001 pre-tax profits (see Ad Market In 2002 Will Be ‘Flat’ Says Pearson).Granada also fared well yesterday… Continue reading Sharewatch
Last week’s IPA conference on communications reform resulted in pan industry agreement that competition in air time sales needs to be maintained and that the BBC should be brought under Ofcom control.One of the speakers at the conference was MediaVest CEO and chairman of the IPA’s media policy group, Jim Marshall. He said: “We want… Continue reading IPA Conference Brings Pan Industry Agreement
NRS National Newspaper Round-Up – January 2002The latest national newspaper readership figures released by the NRS show that for the period August 2001 to January 2002, the readership of national newspaper titles grew by 0.2% to just below 66 million. As in recent months, significant movement in both directions was seen in the broadsheet market.The… Continue reading NRS National Newspaper Round-Up – January 2002
The discontinuation of a brand can mean the loss of much hard-won familiarity and loyalty. As brand value becomes an increasingly valuable goal in the media process, is it time to dust off those old favourites and let them have another shot? Will Collin of Naked Communications would be at the front of the queue… Continue reading Feature: Gone But Not Forgotten
Translucis is claiming that around 1.3 million people visit a bar or club containing its Magnetic plasma-screen ad network in an average week.According to the company, which commissioned research from IPSOS, 31% of consumers in a “Magnetic bar” look at the advertising screen at least once in any 30 second period, proving that the medium… Continue reading Translucis Ad Screens Prove Magnetic
Emap Performance Online has signed a deal to provide entertainment and music content to Hutchison 3G which holds the UK’s largest third-generation mobile phone licence.The two year deal, which is the first of its kind to be negotiated by Emap, will see the company provide content from all of its music titles including Q, Mixmag,… Continue reading Emap Signs 3G Content Deal With Hutchison
Teletext looks set to provide its data service to Channel 5, after its bid for the ten year licence was the only one received by the Independent Television Commission by last Friday’s deadline.The cash bid offered for the licence was £35,000 and the effective term of the Channel 5 licence will be reduced if digital… Continue reading Teletext Sole Bidder For C5 Service
UBM Shares Fall As Profits Are Halved By SlowdownUnited Business Media’s (UBM) chief executive, Clive Hollick, this morning said that ‘2001 was one of the toughest trading periods’ that the company has experienced, with the slump in technology advertising halving the group’s profits.UBM posted a pre-tax loss of £541.2 million, compared to a £2.1 billion… Continue reading UBM Shares Fall As Profits Are Halved By Slowdown
The Institute of Sales and Promotions (ISP) has formed a partnership with the Advertising Agency Register (AAR) as part of a move to simplify the advertising agency selection process.The partnership will see ISP members offered full access to the AAR’s advertising agency search and selection process as part of the AAR’s “added value membership benefits… Continue reading ISP Moves To Simplify Agency Selection
