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A new report from the Direct Marketing Association (DMA) has revealed that the the vast majority of online marketers are acting on consumer privacy concerns by sending targeted email communications and offering consumers the ability to opt-out of e-mail marketing solicitations. According to the State of the E-Commerce Industry Report 2001-2002 from the DMA, almost… Continue reading E-Marketers Are Behaving Responsibly, Says DMA

Despite the popularity of broadband cable internet access, cable multiple system operators (MSOs) must overcome the ‘stigma’ of being insecure and unreliable, says the Yankee Group. According to Lindsay Schroth of the Yankee Group: “The problem for the MSO is that they have no control over what is installed, and this becomes a troubleshooting nightmare,… Continue reading Broadband MSOs Must Face Security Concerns, Says Yankee Group

Publishing group EMAP says that it is taking a cautious view of the advertising marketplace and is planning for just ‘modest’ revenue increases for the coming year. In a trading statement for the year to 31 March 2002, the company this morning said that forward advertising bookings are showing some improvement on Q4 2001 –… Continue reading EMAP Says Consumer Mags Revenue Stable, Radio Remains Weak

Rupert Murdoch’s ambitions to increase his UK TV and radio interests could be prevented by the legislation contained in the forthcoming Communications Bill, according to reports in the Financial Times. While the expectation is that revised legislation on media ownership would allow large-scale radio and television mergers, the FT says that under the preferred plan… Continue reading Murdoch’s Expansion May Be Halted By Bill

The European business to consumer (B2C) ecommerce market will be worth $4.3 billion (£3.0 billion) by 2005, according to the latest forecasts from AMR Research. This represents a more than four-fold increase on 2002’s expected $760 million worth of online consumer sales.

Initial findings from Arbitron‘s RADAR 72 Radio Usage Report show that over the course of a typical week, US radio reaches 99% of adults aged 18+ who hold a professional or managerial position and who live in a household with an income of $50,000 or more. Ninety-eight percent of college graduates listened to radio, while… Continue reading US Radio Listening Highest Amongst Well Educated With Upper Income, Finds RADAR

There will be 1.1 billion cellular phone subscribers worldwide by Q2 2002 – a rise of 11.6% on the 941 million in 2001, according to data from EMC, reported by eMarketer. The data also shows that in Q4 2001, the average revenue per user (ARPU) worldwide stood at $34.00.

Global IT spending reached $975 billion in 2001 and is expected to increase to an estimated $1,116 billion by 2004 – a compound annual growth rate of 4.6%. These forecasts from Datamonitor have been reduced due to the impact of the global economic slowdown.

Week on week analysis shows that Highbury House, which released its full year results on Thursday showing a 29% rise in revenue to £100m (see Highbury House Sees B2B Publishing Revenues Flat For 2002), was one of the best performers in last week’s media market. Shares rose 23.91% week on week to close at 28˝p,… Continue reading Sharewatch

Only seven media businesses made it into the Sunday Times’ Best Companies To Work For list this year. The highest ranking, Abbott Mead Vickers, was at number 22, down from number 7 last year. Supermarket Asda was named the best company to work for, ahead of Microsoft and consumer electronics retailer Richer Sounds.The list, published… Continue reading Media Outfits Rare Among “Best Companies To Work For”