Viacom Outdoor has confirmed that the launch of its XTP cross-track projection technology in the London Underground has been delayed due to “safety issues”.Trials of the XTP system, which projects digital images onto special screens in tube tunnels, were due to begin this month and Viacom has secured 10 major brands to partner the project… Continue reading Viacom Outdoor Delays Launch of XTP
JCDecaux International has secured a five year, £61m pan-European advertising deal with Unilever.The deal will see Unilever brands including Cif, Domestos and PG Tips advertised across JCDecaux’s network of sites in 22 European countries. The alliance is intended to focus on building brand awareness and promoting Unilever products in developing markets.In the UK the partnership… Continue reading JCDecaux Secures £61m Deal With Unilever
Boddingtons has become the first alcohol brand to be allowed to advertise on taxis in Manchester. Three designs featuring city landmarks will appear on 20 taxis for the next 12 months, backed by interior tip seat advertising and branded receipts.Andrew Barnett, managing director of Taxi Media, said: “Manchester has become the 2nd city in England… Continue reading Boddingtons Is Taxi Ad First In Manchester
Reuters was one of the best performers in yesterday’s media market with shares rising 3.79% to close at £5.62, following rumours that the the news and financial information group might buy back its online trading arm Instinet.Granada also performed strongly with shares improving 2.37% yesterday to finish at £1.40ź after Merrill Lynch reiterated its “strong… Continue reading Sharewatch
The Independent has had a rocky ride since its launch in 1986. Initially the title received a warm welcome and quickly found itself to be the flavour of the moment, with editor and co-founder Andreas Whittam Smith achieving both sales and editorial acclaim. Within five years circulation was up almost 30%, but as the paper… Continue reading Feature: Making Over The Independent
The ITC has released cable TV statistics for the fourth quarter of 2001, which shows that the rate of growth in cable TV uptake was slower, at 1.5% year on year, compared to the previous quarter, when it was 6.5%. The subscriber base had reached 3.62 million by December 2001, representing 15% of all households.… Continue reading ITC Releases Cable Statistics For Q4 2001
The ITC has released cable TV statistics for the fourth quarter of 2001, which shows that the rate of growth in cable TV uptake was slower, at 1.5% year on year, compared to the previous quarter, when it was 6.5%. The subscriber base had reached 3.62 million by December 2001, representing 15% of all households.… Continue reading ITC Releases Cable Statistics For Q4 2001
Mega Profile has announced that the first advertiser on its new London-based mega site will be CNN, as part of its “Be The First To Know” campaign this month.The site is situated in Docklands, on the main route to London City Airport. At 98m long and 7m high it is more than 17 times the… Continue reading Mega Profile Launches London Site With CNN Ad
IPC Ignite is to give music title NME a revamp including a new size and the introduction of a glossy cover, in time for the magazine’s 50th birthday.The revamped birthday issue will go on sale on 20 April, priced at £1.50. The new format will see the title shrink to a size closer to standard… Continue reading New Size For NME As Title Reaches 50
News of the Queen Mother’s death prompted over 9 million people to tune into special news bulletins on BBC1 and ITV1 last Saturday and has caused traffic to the royal website to increase by 1200%.BBC1 was one of the first terrestrial channels to broadcast news of the royal death with a special bulletin airing at… Continue reading Millions Tune Into News Of Royal Death
