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Jupiter Media Metrix yesterday forecast that revenues from paid online content will grow to $5.8 billion by 2006, up from $1.4 billion in 2002. According to Jupiter revenues for general content will rise from $700 million in 2001 to $2.3 billion in 2006 whilst revenues from online games and digital music will total $1.8 billion… Continue reading Online Future Will Mirror Cable TV, Says Jupiter

According to Scarborough Research, mobile phone ownership in the US has grown by 29% over the past two years. Almost two thirds – 62% – of American adults now own a cell phone. In 1999, only 48% of US adults owned a cell phone and in 2000 the total had grown to 55%. Scarborough believes… Continue reading US Mobile Phone Growth Will Continue, Says Scarborough

IPC has promoted its head of marketing for TV listings division IPCtx to marketing director. Jemima Ransome, who has recently led both the advertising agency and below-the-line agency pitches for the company, will now join the tx Board and take on full responsibility for marketing activity across a portfolio consisting of What’s On TV, TV… Continue reading IPCtx Makes Marketing Promotion

Ulster TV released results yesterday which suggested that the company is holding up well against the ITV revenue slump. The news helped lift share prices by 5p by the end of the day, to end at £3.62˝.Elsewhere, a more positive outlook on advertising from brokers heped lift Cordiant 6˝p, or over 9% to 76˝p, while… Continue reading Sharewatch

Mars announced this week that is was to embark on an expensive, not to mention expansive rebranding, so we will no longer “Work, Rest and Play” with the chocolate bar. But while a new approach can inject fresh vigour into a brand, is there loyalty and value born of familiarity to be lost by ditching… Continue reading NewsLine Column: TV’s Own Goal

The Mobile Marketing Association (MMA) has published independent research which backs its claims that SMS can be used as an effective marketing tool.Steve Wunker, European co-chair of the MMA, commented: “Across several key dimensions, mobile has proved to be spectacularly effective for brand owners. Brands have been crying out for this kind of independent data,… Continue reading MMA Produces Research To Back SMS Claims

Xbox, the first games console to be produced by software giant Microsoft, is expected to be a major challenge to Sony’s Playstation 2 in the shops, and, according to new figures, is already proving a big pull for UK webusers.Internet monitoring service Hitwise has reported that as of Friday 15 March, the official Xbox website… Continue reading Xbox Overtakes Playstation On Internet

Future has secured its ongoing relationship with Microsoft by winning the contract to publish the only Windows publication to be officially licensed by the software manufacturers. The launch, Future’s biggest computer magazine for three years, will be backed with a £750,000 promotional spend, covering point-of-sale promotions, covermounts and packaging.The agreement for Future to produce Microsoft… Continue reading Future Wins Official XP Magazine Licence

Virgin Radio has been issued with a £75,000 fine by the Radio Authority for what is described as a “major failure of compliance which led to a serious breach of the rules on taste, decency and offence to public feeling”, namely encouraging a nine-year-old girl to repeat a sexually explicit phrase over the airwaves.The broadcast… Continue reading Virgin Fined £75,000 For Swearing Child Incident

Analysis: Sport, Not The Draw It Used To Be?The prime mover in Rupert Murdoch’s UK satellite TV success, sports broadcasting rights, may be floundering as a must-have for TV networks as the high stakes paid during boom time take their toll on balance sheets in these advertising-challenged times.In the US, bidding wars over various league… Continue reading Analysis: Sport, Not The Draw It Used To Be?