BARB has defended its new TV ratings system after rival research showed that over 3 million viewers might have been “lost” from an episode of Coronation Street.The research, commissioned by media agency Carat, showed that 14.5 million viewers watched an episode of Coronation Street shown on Friday 25 January, 3.3 million more than the 11.2… Continue reading BARB Defends New Ratings System
Emap Advertising has indicated its commitment to including New Media as part of its cross media offering, with the announcement that Jane Kesley, director of cross media, is to take on the responsibility for New Media sales with immediate effect. Bruce Daisley, previously sales manager, will become sales director for online, stepping into the shoes… Continue reading Emap Adds SMS To Cross Media Mix
The Joint Industry Committee for Web Standards (JICWEBS) has agreed a set of metrics to make email publications as accountable as magazines and newspapers.JICWEBS claims that the new metrics will ensure the “quantity and quality” of all email publications, which from now on will be subject to ABCe audit standards. The move is the latest… Continue reading JICWEBS Agrees Email Standards
The Financial Times is launching a new weekly tabloid supplement for the fund management industry called FTfm.The supplement, which launches on 4 February, will be distributed with the FT on Monday’s and will feature news, analysis and market trends. The FT‘s sales manager, Jeremy Baulf, said: “We have always offered comprehensive coverage of this industry… Continue reading FT To Launch New Weekly Supplement
News International has called on the Government to reform the media ownership regulations claiming that the current system is “highly discriminatory” and “too rigid to allow organic growth.”In its response to the DCMS’s consultation on media ownership rules, which currently prevent any newspaper owner with more than a 20% share of the market from owning… Continue reading News International Calls For Ownership Law Reform
German advertising spend declined by 9.8% in December last year, according to an analysis of ACNielsen data by ABN Amro. The broker had predicted a fall of 7.7%. Radio was the hardest hit by the slowdown, declining by 19.3% for the final month of 2001; newspapers also suffered, down by 11.0%. Only magazines outperformed the… Continue reading German Ad Market Drops 7.1% In 2001
The substantial deployment on internet video on demand (VOD) services in the US will not occur until 2005, according to report released this month by GartnerG2. Web-based video on demand is very much being hyped as the next major development in broadband entertainment services in the US. Nevertheless, GartnerG2 predicts that its success is a… Continue reading Internet Video On Demand Success A Long Way Off, Says GartnerG2
Below are long-term commercial radio revenue and total advertising forecasts from the Advertising Association (AA), as reported by the Radio Advertising Bureau (RAB). The AA has produced a high and low option for the predictions, as shown. Radio’s share of advertising is expected to break the 5.0% barrier around 2009, in both the high and… Continue reading Long Term UK Commercial Radio Revenue Forecasts
If European telecommunications companies endeavour to compete with cable operators by building ‘hybrid’ satellite and ADSL networks they will end up losing more than E3,000 (£1,830) per subscriber over ten years, according to Forrester Research. The Making ADSL Broadband Pay report, released by Forrester last month, suggests that telcos should try to forge creative partnerships… Continue reading European Telcos Will Lose Out If They Compete Head On With Cable Companies, Warns Forrester
Debt-laden telecoms companies will be forced to further consolidate and divest during 2002, as they simply cannot afford to go it alone. This is one of the findings of the World Markets Research Centre (WMRC) report on the prospects for the global telecoms market in 2002. The analysis says that if 2001 were the annus… Continue reading Consolidation And Divestments Expected In 2002 For Debt-Laden Telecoms Companies
