More Newsline articles

There has been much talk in the advertising community recently about the threat to television advertising revenues from personal video recorder (PVR) technologies, such as Tivo. These digital recorders are able to hold large of amounts of programming on hard disk and can ‘learn’ which types of programme the viewer would like to have recorded.… Continue reading Insight Analysis: Should Advertisers Fear Digital Video Recorders?

Capital, which is eagerly awaiting the release of the latest RAJAR data this morning, was one of the best media performer’s in yesterday’s market. Shares were up 1.58% to close at £6.75˝, an increase of 10˝p on the day before.At the other end of the scale Cordiant was the worst performer in yesterday’s media market.… Continue reading Sharewatch

Today’s RAJAR listening figures for the 3 month period to December 2001 show that BBC Radio has retained a larger share of listening than Commercial Radio, with  All BBC Radio taking a 53.4% share compared to All Commercial’s 44.6%. This represented a period on period increase of 1.8 percentage points for the BBC and a… Continue reading RAJAR Results Q4 2001- Overall Summary

Advertising agency Publicis is claiming to have created the first fully interactive TV ad that allows viewers to alter the content of the commercial within the broadcast stream.The 60 second ad, which has been created for homeless charity, The Depaul Trust, allows viewers to select a choice of narrative at set points within the commercial… Continue reading First Fully Interactive TV Ad Unveiled

colspan=”5″>BBC Radio Stations Weekly Reach (000s) Year On Year Comparisons

The BBC is launching its first digital radio station, Five Live Sports Extra, on 2 February and plans to roll out a further four digital radio stations over the next year.Five Live Sports Extra, which was given the go ahead by the Government last year (see Government Says No To BBC3), is intended to compliment… Continue reading BBC To Launch Its First Digital Radio Station

BARB has said that ATR, the contractors supplying its data, have resolved the problems that led to the “regrettable” delay in the release of viewing figures earlier in the month.BARB’s chief executive, Caroline McDevitt, said: “We are confident that the teething problems of recruiting and installing a new and much larger panel have been resolved.… Continue reading BARB Resolves Data Problem

Casino-on-net was the top online advertiser for men during December 2001. The online gambling site gained exposure among 4,149,000 individual male users throughout the month and achieved 27.9% reach of the total at-home internet universe. Amazon.co.uk held on to a strong mid-table position and was the fourth most popular online advertiser for men during December.… Continue reading New Media Round-Up

The following tables show the best and worst performers, in terms of weekly reach and share of listening, of the local commercial stations broadcasting outside London.The following stations were reporting on revised TSAs this period (New TSA in brackets): Peak 107 FM (405,227); Fresh AM (173,545); Kingdom FM (271,384); Q102.9FM/Q97.2FM (244,327); FM107.6 The Fire (289,671);… Continue reading RAJAR Results Q4 2001: Local Commercial Stations

The period ending December 2001 was one of mixed fortunes for London’s commercial radio stations. Kiss 100 FM added 6% to its weekly reach period on period and Capital FM saw a rise of 1.7%, bringing its reach to just below 3 million. At the other end of the scale, Jazz FM 102.2 saw a… Continue reading RAJAR Results Q4 2001: Mixed Fortunes For London’s Commercial Radio Stations