ITV will no longer publish commercial performance targets for ITV1 after failing to meet them for the past two years (see ITV To Miss Peak Time Share Target).ITV’s marketing and commercial director, Jim Hytner, has taken the decision to end the network’s commitment to publishing the targets and will instead present ITV’s ambitions to advertising… Continue reading ITV Abandons Performance Target Strategy
The number of online adverts increased 8% month on month during December even though fewer brands advertised on the internet, according to Lemonad’s latest online advertising barometer figures.Lemonad claims that online advertising “surged” in the run up to Christmas with the number of adverts reaching 14,196, despite the number of advertisers using the medium declining by… Continue reading Online Ads Rise In December
GWR this morning released a trading update in order to keep investors informed of the company’s progress in these ‘uncertain and volatile’ times for the UK radio advertising market. The group announced that in the 3 months to December 2001, revenues have fallen by 8.4% for the year, 10.8% in the UK, including a 19.4%… Continue reading Trading Updates Offer Little Hope To Radio Industry
Breakfast broadcaster GMTV has commissioned an analysis of the data collected by Tesco’s Clubcard loyalty scheme in order to prove the effectiveness of advertising during breakfast programming.The Tesco data, which is matched to the BMRB TGI database, records both the purchases and the time of purchase for 14 million card holders. It has already been… Continue reading GMTV Teams With Tesco For Research Project
GWR this morning released a trading update in order to keep investors informed of the company’s progress in these ‘uncertain and volatile’ times for the UK radio advertising market. In September, the group announced that profits had fallen by over 70% in the six months to 30 September 2001 (see GWR Profits Drop 70% On… Continue reading Trading Updates Offer Little Hope To Radio Industry
ITV companies Carlton Communications and Granada are reported to be planning to sue rival broadcaster BSkyB, over the satellite company’s alleged anti-competitive behaviour. According to an article in today’s Daily Telegraph, the ITV companies are hoping to sue Rupert Murdoch’s BSkyB for £400 million over the way that it sells its channel content to rival… Continue reading Carlton And Granada Plan To Sue BSkyB, Says Report
Reuters has this morning released Q1 trading figures which are broadly in line with expectations, showing a 6% decline in revenues to £912 million. The company said that it expects the first half to yield a 2-3% decline in subscription revenues and is more cautious than anticipated on H2 performance, with a decline of 5-6%… Continue reading Reuters Cautious On H2 Trading
Telewest, which is rumoured to be considering a merger with rival cable operator NTL, was one of only a handful of companies to see shares rise in yesterday’s media market. Stock was up 10.95% to close at 55žp, in what was the best media performance of the day.At the other end of the spectrum, ITV… Continue reading Sharewatch
Scottish Radio Holdings’ (SRH) like-for-like advertising revenues for the first three months of the new financial year (October to December) were slightly down year on year, according to the company’s AGM, which took place yesterday.The decline reflects the “continuing reduced level of advertising revenue which the media sector as a whole is witnessing,” said chairman,… Continue reading Scottish Radio Revenues Dip As National Ads Remain Down
Shopping may be the new religion, but should the media market be worshipping at the shrine of commodity culture? Jon Wilkins of Naked Communications says we should heed the warning of a short, dead Frenchman and strive for “le bespoke”.Napoleon once famously highlighted us Brits as a ‘Nation of Shopkeepers’, much to the collective displeasure… Continue reading A Nation Of Shopkeepers
