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Worldwide spending on magazines is set to rise by over 27% by 2005 according to a new report from PricewaterhouseCoopers, says the PPA. The report forecasts that magazine advertising, highly sensitive to changes in the economy, tends to grow faster than other media during times of economic expansion. PWC forecasts that the magazine market will… Continue reading Worldwide Magazine Spending Set To Rise 27% By 2005, Says PWC

According to an upcoming report, Residential Broadband: Cable Modems, DSL & Fixed Wireless, from The Strategis Group, residential broadband services will cover 38 million US households by 2006. “The economic environment of the past year, combined with uncertainty surrounding competing technologies and floundering business models, threatens to slow the growth in demand for residential broadband.… Continue reading 35% Of US Households Will Have Broadband Access By 2006, Says Strategis

GWR, which announced on Wednesday that in the 3 months to December 2001, revenues at the company have fallen by 8.4% for the year (see Trading Updates Offer Little Hope To Radio Industry), was one of the best performer’s in yesterday’s media market. Shares were up 4.73% to close at £2.43˝, an increase of 11p… Continue reading Sharewatch

Advertising agencies are dedicating fewer full-time staff to new business than direct marketing and sales promotion agencies, according to a new report from the Advertising Agency Register (AAR).The report, carried out during the last quarter of 2001, shows that only 62% of advertising agencies employ full-time new business staff, compared with 83% of direct marketing… Continue reading Ad Agencies Falter On New Business Staff

Independent Newspapers has added three new titles to its north-west London portfolio and has redesigned its existing titles in that area.The company’s regional publishing division, North West London Newspapers (NWLN), has launched the Kensington Times, the Hammersmith Times and the Harrow & Sudbury Chronicle. The publisher’s existing portfolio of titles in that area includes; the… Continue reading Independent Newspapers Adds To Regional Titles

The IAB has today published “The Marketer’s Guide To Digital Jargon” defining some of the most “impenetrable” terms used within the online media and advertising industry.The Jargon Buster, which can be downloaded from the IAB website, includes definitions of over 500 media, telecommunications advertising and IT phrases and is designed to make the internet more… Continue reading IAB Publishes Web Jargon Busting Guide

Ulster Television has this morning announced an agreement with ITV Digital allowing the broadcast of ITV2 in Northern Ireland.UTV2, UTV’s digital TV offering, has now been closed to allow ITV2 to begin broadcasting on the digital multiplex. It is anticipated that the closure of UTV2 will save UTV approximately £350,000 a year, ITV2 will begin… Continue reading Ulster TV Cedes To ITV Digital

The Digital Radio Group (DRG) has today launched its DAB digital radio services for London, bringing eleven new digital stations to a potential 8.5 million listeners in the capital.The new services are designed to cater for “disenfranchised” groups of listeners and include: AbracaDABra; a station for families with young and pre-school children, Purple Radio; a… Continue reading DRG Rolls Out Services In London

Virgin Radio breakfast show presenter Steve Penk is believed to have quit the station just seven months into his three-year contract.Penk, who took over the breakfast show last June following the controversial departure of Chris Evans (see Virgin Terminates Evans’ Contract), is thought to have walked out after disagreements over the format of the show.A… Continue reading Penk Set To Depart Virgin Breakfast Show

Jupiter MMXI has published its first report charting UK internet usage both at home and at work and has revealed that over 18 million people accessed the internet from these locations during December 2001.Jupiter MMXI’s international research director, Jonathan Jephcott, said: “The release of the combined work and home data provides the media industry with… Continue reading Jupiter MMXI Unveils Combined Internet Data