The ITC and the BBC are conducting a trial to determine the extent to which the power of the digital TV signal can be increased before the quality of the existing analogue signal is affected.The ITC claims that the trial, which is intended to enable broadcasters to determine the maximum power at which digital services… Continue reading ITC And BBC To Boost Digital Signal
DMGT has confirmed that Max Hastings, editor of the Evening Standard is to be replaced by the Daily Mail’s deputy editor (features), Veronica Wadley. Hastings decided to stand down from the position he has held for 6 years in order to devote himself to writing full time. Later in the year he will begin working… Continue reading Mail Deputy Editor To Succeed Hastings
Virgin Radio is claiming to be the world’s most listened to internet radio station after figures from MeasureCast revealed that almost 100,000 people tuned into the station via the net during December 2001.According to the figures, Virginradio.co.uk streamed 739,651 hours of music to an audience of 99,878 during December, making it the number one ranking… Continue reading Virgin Claims Number One Spot
The current economic downturn in the US is leading consumers to cut back on their spending, as they don’t see the economy returning to normal until the second half of this year, according to a survey conducted by BIGresearch. Not surprisingly, consumer behaviour has changed somewhat in the States since the attacks there. “It certainly… Continue reading US Consumers Cautious On Spending, But Figures Show Positive Signs
Jupiter Media Metrix has found that advertisers are very sceptical about forming long-term relationships with agencies for interactive marketing. According to a new report, released today, 37% of advertisers prefer to compensate agencies on a per-project basis, whilst 23% favour paying a straight retainer. “Advertisers are ambivalent about the future of their agency relationships, preferring… Continue reading Two Thirds Of Advertisers Unsure About Agency Relationship For Interactive Marketing
Almost three quarters of all domestic internet users in France visited an e-commerce site in November last year, according to figures from NetValue released this month. NetValue says that 7 million French Net users – 73.4% of the domestic market – accessed online retail sites in the run up to Christmas. In addition, 42.4% performed… Continue reading French Consumer E-Commerce Boomed In November, Says NetValue
US radio revenue figures for November stabilised in the local ad markets, as ad sales dropped 7% compared to the same month a year ago, according to the latest data from the US Radio Advertising Bureau (RAB). The Bureau says that national advertising – harder hit than local in the downturn – appears to have… Continue reading US Radio Set For Slow But Steady Recovery, Says RAB
US cable subscribers numbered 69 million as of June 2001, up about 1.9% from the 67.7 million customers reported in June 2000, the Federal Communications Commission (FCC) said in its annual report on US multichannel competition, released this week. Combined cable and non-cable multichannel video programme distributor (MVPDs) subs increased to 88.3 million households as… Continue reading Digital Satellite Subscriber Growth Outstrips Cable In The US
Italian advertising spend dropped by 13.2% in November 2001, according to the latest figures from ACNielsen, compiled by analysts at ABN Amro, who had themselves predicted a decline of 14.5%. Newspapers were the hardest hit medium, falling by 19.7%, although this is much better than the 30.2% decline the broker had forecast. Magazines, on the… Continue reading Italian Ad Market Drops 13% In November
European advertisers and marketers are more upbeat about the economic prospects for 2002 than are consumers, according to a survey from agency network OMD Europe released this month. Just 5% of marketers intend to cut their budgets this year, whilst a third of the 500 working consumers questioned, said that they will be reigning in… Continue reading European Advertisers Confident On 2002 Budgets
